ENS and GoDaddy Forge Alliance to Simplify Web3 Domain Integration Feb 6, 2024 Feb 6, 2024 Kelly Cromley http://1AZFjzw2#Nwf63pYaMWq#xIY
Market NewsFebruary 6, 2024 by Kelly Cromley

ENS and GoDaddy Forge Alliance to Simplify Web3 Domain Integration

In a strategic collaboration, ENS (Ethereum Name Service) and GoDaddy, a prominent domain registrar, have joined forces to facilitate seamless integration between Web3 and Web2 domains. This groundbreaking partnership allows the Web3 community to effortlessly link their .eth names (domains) to standard Web2 domains without incurring any additional costs.

ENS.eth domains, operating as a decentralized domain name system (DNS), offer users the ability to register domain names in the Web3 space. This innovative system also allows users to convert complex wallet addresses into easily readable names, enhancing user-friendliness in the digital landscape.

Paul Nicks, the head of GoDaddy’s domain business, describes the collaboration as “the fusion of domain names and blockchain technologies,” emphasizing its positive impact on both Web2 and Web3 ecosystems. The integration of DNS with ENS eliminates the previous hurdle of high gas costs, opening up new possibilities for users interested in transitioning their domain names to ENS.

With this partnership, over 20 million GoDaddy customers gain access to the advantages offered by the ENS blockchain infrastructure. ENS stands out as the most widely adopted naming protocol in the crypto world, akin to the role of DNS in traditional website URLs. This protocol enables users to associate human-readable names, like “bob.eth,” with intricate Ethereum addresses.


Nick Johnson, the founder of ENS, expresses the significance of the collaboration, stating that the pairing of ENS names and GoDaddy domains will streamline user interactions with web domains. This strategic alliance harmonizes the familiarity of DNS with the transformative potential of blockchain technology.

One notable enhancement arising from this partnership is the introduction of new smart contracts for cost-free DNS to ENS domain linking. This development eliminates previous obstacles, particularly the expensive gas costs associated with such transitions. As a result, the transition process becomes more efficient and user-friendly.

ENS has been actively working towards bridging the gap between the blockchain and conventional web domains. In line with these efforts, support for a web domain (.box) has been integrated, functioning similarly to other internet domains. This move represents a continuous commitment to integrating ENS with the traditional online landscape.

In conclusion, the collaboration between ENS and GoDaddy marks a significant step in simplifying the integration of Web3 and Web2 domains. The fusion of DNS and blockchain technologies not only addresses previous challenges but also opens up new possibilities for users seeking a seamless and cost-effective transition. As the Web3 community embraces this innovative partnership, the digital landscape is poised for enhanced user experiences and greater accessibility.

AuthorKelly Cromley

Kelly is our in house crytpto researcher, delving into the stories which matter from blockchains being used in the real world to new ico coming out.