A blockchain powered system intended to enhance digital advertising and media purchasing was put to trial by Kentucky Fried Chicken throughout the Middle-East.
The company’s Middle-East division anticipates the blockchain powered platform to guarantee better transparency in the advertising supply chain.
By employing the platform, KFC also intend to resolve issues related to security and privacy of publishers, advertisers and consumers.
The trial intends to display how blockchain can assist in enhancing data processing, boost brand visibility and increase market share, and maximize revenue from advertising.
Furthermore, KFC trusts to address any frauds by utilizing a shared blockchain powered database, where info regarding delivery of ads and placement can be visualized, passed onto others and modified in real-time.
Ozge Zoralioglu, chief marketing officer at KFC, Yum! Brands, said:
“KFC can now benefit from enhanced visibility of real-time data and the most updated insights – all with full confidence that information is authenticated, tamper-proof and hence credible.”
KFC had earlier trialed with budding technologies such as cryptocurrencies. Two years back, KFC Canada unveiled a new menu, the Bitcoin Bucket, which could be bought exclusively using Bitcoin (BTC).
Along the lines of KFC, during the same period, the US based Church’s Chicken started accepting payments in the form of Dash (DASH) coin, a popular crypto focused on privacy, on all of its 10 restaurants in Venezuela.
Burger King also owns the credit for being the first global fast food chain to start accepting Bitcoin as a form of payment.
Beginning 2016, consumers had the opportunity to use cryptocurrency for purchasing burgers at its Netherlands branch.
It was followed by German branch of Burger King, which started accepting Bitcoin as payment on its webpage and mobile application.
Unfortunately, Burger King stopped accepting Bitcoin and stated that the digital currency acceptance was a part of marketing program.
