Landry’s Restaurant Group Unveils Bitcoin Loyalty Program
Dining at Landry’s Restaurant Group restaurants will award guests $25 in Bitcoin for every $250 spent at the hotel group’s restaurants, according to collaboration launched on Tuesday with cryptocurrency firm NYDIG. Along with this, Landry’s will begin to hold some of its treasury reserves in Bitcoin under the administration of NYDIG.
A number of franchisees, including Morton’s, Bubba Gump Shrimp Corporation, Rainforest Cafe, and The Palm, are owned and operated by the company. Landry’s is owned by Tillman Fertita, a television billionaire who also serves as the company’s chief executive officer.
Landry’s Trey Zeluff, Director of Digital Asset Strategy, said in a statement: “We consider Bitcoin to be a solid option for a portion of our own treasury, and we want to provide that option to our customers as well. We are delighted to be collaborating with NYDIG to expand this concept in the hospitality industry.” Earlier this year, Landry’s exhibited the first hints of interest in the cryptocurrency area when it began accepting bitcoin payments at a few of its locations around the country in April.
This was said by its CEO, who stated that “it was surprising that [a crypto] The deal is, and it’s here to stay.” The time has come, and it is unavoidable that it will take place.
It appears that CEO Fertita’s interest in cryptocurrency has permeated into other facets of his professional life, as evidenced by the fact that his NBA organization has recently made news in both the industry and the media. At the time, Tillman stated that it was time to “explore mining or block validation as the next logical step” for the Akash network, and that he would begin doing so in June 2021.
To begin our digital asset strategy, we’ll start with the basics. Additionally, NYDIG has established itself as a significant participant in the blockchain arena, raising hundreds of millions of dollars by 2021 to build Bitcoin-centric solutions for the insurance, banking, and clean energy sectors. Notably, the company had invested in Bitcoin, a micropayments company, in the goal of “unlocking the financial infrastructure of the future.“