PGA Tour Collaborates With Autograph to Develop Digital Collectibles Platform
PGA Tour, the promoter of the most prominent men’s professional golf circuits in the United States and Canada, has collaborated with Autograph, a non-fungible token (NFT) ecosystem, to create a fresh digital collectables framework that will concentrate only on the game of Golf. As stated in the PGA Tour’s statement, Autograph will assist in the creation of NFTs using unique films, images, and experiences from the tour’s events.
“The PGA TOUR is thrilled to partner with Autograph to provide digital collectibles that showcase the most brilliant players around the globe and their importance in the history of the game,” stated Len Brown, PGA TOUR Chief Legal Officer and Executive Vice President, Licensing. “The TOUR is always seeking for new methods to interact with fans and draw them closer to both the sport and their favorite players, so we’re excited to begin constructing the era of golf fandom with the Autograph team.”
Potential consumers of the service will be able to generate NFTs, which will provide them with exclusive privileges, such as digital, in-person, and onsite events, as well as other program privileges. Autograph rose to prominence in 2021 as a company that promoted significant sporting events and momentous milestones. The platform was co-founded by the great quarterback Tom Brady, and Tiger Woods serves on its Board.
Back in January, the company obtained $170 million in Series B investment, providing it with a tremendous leg up. During that period, Andreessen Horowitz (a16z) and Kleiner Perkins joined in the round with the company’s prevailing investors. In April 2022, Autograph secured its initial multi-year contract with ESPN to recreate some of Tom Brady’s greatest athletic achievements. With the present agreement with PGA Tour, Autograph has emerged as one among the most adaptable Web3.0 interaction platforms.