Starbucks Begins Beta Trial of Polygon Blockchain Based NFT Community and Web3 Program
The world’s largest coffee chain has just adopted blockchain technology. Now, Starbucks launches an NFT network and Web 3.0 beta program. Odyssey will be added to the current Starbucks Rewards program. Winners of the program’s numerous tasks will get digital souvenirs known as “travel stamps.”
Later, in 2023, Starbucks aficionados will be able to buy and trade these stamps from one another using the Odyssey NFT marketplace. Coffee enthusiasts may get connected to Starbucks Odyssey by signing up for a Starbucks Rewards account. Users may engage in its “journeys” after logging in.
These are films and interactive activities that educate about the background of coffee and Starbucks. Additionally, users may fulfill some tasks by buying certain items. The customer must then screen their Starbucks Rewards card to activate the Odyssey function. By accomplishing this, these individuals would earn member points.
They would get Stamps after accumulating approximately 500 points. Stamps are NFTs with a coffee motif that unfreezes unique experiences. On a blockchain, NFTs (non-fungible tokens) document the ownership of real and digital items. Blockchains, however, are decentralized computer systems that utilize cryptocurrency.
The unique encounters provide three tiers of advantages. The lower-tier activities include virtual coffee-making workshops and access to rare artwork. As users gain additional points and NFTs, they might ultimately access real-life experiences. They may get invites to special excursions to Starbucks Reserve Roasteries and the Starbucks Hacienda Alsacia coffee estate, for instance.
By the end of this year, member points are reset, but members retain their Stamps. The NFTs might then be printed on Starbucks cards and other goods. In 2023, Odyssey members will be able to purchase and sell Stamps to one another. Also, next year, Starbucks will introduce the Odyssey NFT marketplace fueled by Nifty Gateway.
As Starbucks launches an NFT community initiative, interested individuals may participate in the testing. Register for the waiting list on the Starbucks Odyssey page. Afterward, expect an invitation through email to participate in the Odyssey beta trials. After receiving the notice, a Starbucks Rewards membership and app are required to enjoy the service.
By forming a partnership with the Polygon blockchain, Starbucks launches an NFT community and Web 3.0 initiative. The network utilizes a proof-of-stake (Pos) approach that requires less energy than existing cryptographic networks. Other businesses have adopted Web3 and cryptocurrency. Tiffany & Co., for instance, sells NFTiffs, which are jeweled versions of CryptoPunk NFTs.
In the meantime, the Philippines has used Kandama non-fungible tokens to conserve and foster Ifugao heritage. Follow Inquirer Tech to get current on digital developments.