Near Foundation has recently formed a strategic partnership with Blumer, a well-known Colombian web3 social network, with the aim of strengthening its token infrastructure. Blumer has successfully incorporated Near Protocol into its collaborative efforts, enabling the platform to utilize Near Protocol for hosting the rewards tokens that users earn through their active participation in advertising.
With Near’s blockchain technology, users will have the capability to easily convert these tokens into different cryptocurrencies or transfer them to external wallets, providing them with enhanced flexibility.
Ernesto Ruiz, the CEO of Blumer, has officially announced the integration of Near Protocol for hosting rewards tokens. He also emphasized the significant expansion of the platform’s user base, which currently boasts an impressive count of 790,000 users. Colombia is at the forefront in terms of user adoption, with Mexico and Venezuela closely trailing behind. On average, users receive an approximate monthly earning of $7 for their engagement on Blumer.
According to a statement released by the Near Foundation, Blumer users have the opportunity to engage in various activities on the platform, including trading NFTs and conducting cryptocurrency transactions, in addition to earning rewards through ad consumption.
Before forming a partnership with Near, Blumer had been utilizing its own blockchain infrastructure to distribute tokens. In Colombia, users were provided with the opportunity to convert these tokens into cash at nearby Davivienda banks. With the integration of Near Protocol, users can now experience improved accessibility and flexibility when it comes to managing their earned tokens within the wider cryptocurrency ecosystem.
