Digital Entertainment Asset (DEA), a Singapore-based Web3 entertainment company, has revealed plans for the launch of “PicTrée Grid Grab: Capture the Current-,” a groundbreaking game developed in collaboration with TEPCO Power Grid and Greenway Grid Global. Scheduled for release on April 13, 2024, PicTrée introduces an innovative concept that merges the physical examination of electrical infrastructure with the interactive dynamics of a team-based battle game.
Addressing Labor Shortages Through Gaming Partnerships
DEA’s collaboration with TEPCO, Japan’s foremost and the world’s fourth-largest electric power company, aims to tackle the significant labor shortage in utility pole inspection and other electrical asset assessments. This strategic partnership represents a paradigm shift in approaching mundane tasks, offering players tangible incentives such as Amazon gift certificates and DEAPcoin tokens for their contributions to community safety and infrastructure upkeep.
DEA’s Vision of Gamified Work
DEA’s initiative aligns with its overarching vision of “Gamified Work,” a concept poised to blur the lines between entertainment and practical utility. By incentivizing community engagement in essential services, DEA not only pioneers a novel approach to addressing global labor shortages but also cements its position as a trailblazer in transforming various industries.
DEA’s Founder & Co-CEO, Kozo Yamada, describes this innovative model as a cornerstone of the company’s strategy, with plans to extend its application across multiple industries through strategic partnerships currently in development.
The Mechanics of PicTrée: Transforming Infrastructure Maintenance
The gameplay of PicTrée revolves around a straightforward yet captivating premise: players form teams and venture into their neighborhoods to capture images of TEPCO’s assets, aiding in the inspection process while participating in competitive gameplay. This gamified approach not only streamlines infrastructure maintenance tasks but also fosters community involvement and awareness regarding the pivotal role of utility services.
A Demonstration of PicTrée’s Potential
Prior to its official launch, PicTrée will undergo a demonstration in Maebashi, Japan, aimed at validating the efficacy of gamified infrastructure inspection. This event is expected to provide valuable insights into the integration of gaming mechanics with practical urban management and maintenance procedures.
Furthermore, DEA’s collaboration with educational institutions for a special event underscores the game’s ability to engage diverse community segments, ranging from students to broader local populations, in collective efforts towards infrastructure upkeep and awareness.
The Promise of Gamified Work and Decentralized Physical Infrastructure Networks (DePIN)
DEA’s “Gamified Work” model, underpinned by the concept of Decentralized Physical Infrastructure Networks (DePIN), presents a scalable solution to the global talent shortage. By harnessing the widespread appeal of gaming, DEA not only proposes an innovative remedy to labor deficits but also opens avenues for gamification in sectors spanning waste management to urban development.
As DEA continues to forge partnerships across various industries, including an upcoming venture in waste management with Rita Technology, the transformative potential of gamified work to revolutionize mundane tasks into immersive and rewarding experiences becomes increasingly evident. This model not only offers a pragmatic solution to labor scarcities but also enhances public engagement with essential services, marking a significant stride towards the integration of Web3 technologies into everyday life.
