SmartOSC, a leading digital enabler, has partnered with Avalanche to advance blockchain adoption in the enterprise sector, beginning with one of Vietnam’s largest coffee chains. The collaboration marks a significant milestone, introducing the country’s first blockchain-based loyalty program. This innovative initiative aims to enhance customer engagement by delivering practical blockchain solutions across various industries.
Elevating Customer Engagement with On-Chain Rewards
The forthcoming loyalty platform is set to offer customers vouchers valued at up to 300 million VND, which will be entirely on-chain and redeemable at the coffee chain’s outlets. With 10,000 wallets already integrated, the program seeks to transcend conventional rewards systems by demonstrating blockchain’s capacity for innovation and adaptability.
SmartOSC highlighted the challenges faced by traditional loyalty programs, including low retention and redemption rates, as well as delays and high costs. By leveraging blockchain technology, the company aims to overcome these hurdles and create a seamless, secure, and rewarding user experience.
Driving Blockchain Innovation
Through Strategic CollaborationThe partnership underscores the potential of blockchain to develop scalable, customer-centric solutions that redefine brand-audience connections. Avalanche expressed enthusiasm about the collaboration, emphasizing the importance of strong partnerships in driving impactful change. Both companies are optimistic about the future, viewing this initiative as the beginning of a broader transformation.
Earlier in the year, Avalanche and SmartOSC conducted a joint hackathon to equip SmartOSC’s IT team with the advanced skills necessary to propel this blockchain project forward. This event served as a foundation for the current partnership, fostering readiness and expertise to support the loyalty program’s development.
By introducing blockchain-based solutions, SmartOSC and Avalanche are not only setting a new benchmark for loyalty programs in Vietnam but are also paving the way for broader adoption of decentralized technologies in the enterprise sector.
