Milk Partners, the entity behind the blockchain-based loyalty platform MiL.k, has entered into a strategic partnership with Galxe, a leading platform in the Web3 growth space. This new collaboration is set to connect MiL.k’s 1.5 million users in Korea with Galxe’s expansive global community of 33 million users, marking MiL.k’s inaugural global initiative following its transition to the Arbitrum blockchain network.
A Global Gateway for Korean Web3 Users
The partnership intends to expand MiL.k’s presence on the international stage by linking its domestic user base with Galxe’s extensive infrastructure, known for its focus on user engagement, analytics, and automation. Galxe is currently recognized as one of the most active social platforms in the Arbitrum ecosystem, boasting over 7,000 partners and playing a significant role in user retention and platform scalability.
Through this alliance, MiL.k’s loyalty ecosystem—developed via collaborations with major Korean corporations—will be integrated with Galxe’s global user engagement framework. Both companies have stated that their joint efforts will focus on creating long-term marketing synergies, with goals that include fostering community growth, extending reach into international markets, and enhancing user experiences within the Web3 environment.
Launch of Exclusive Quests and Expanded Technical Integration
One of the first visible outcomes of this partnership will be the rollout of an exclusive MiL.k quest on the Galxe platform, scheduled to begin on April 16. This initiative is intended to be accessible to both domestic and international users and will include co-hosted quests in collaboration with other global projects operating within the Arbitrum ecosystem. Participants can expect to receive a range of rewards and benefits, aimed at providing a more engaging and rewarding Web3 journey.
Beyond user engagement, the partnership also includes a technical dimension. Both companies plan to work on integrating their respective onchain environments to ensure a smoother experience for users navigating between the two platforms. This technical collaboration is expected to facilitate easier access to diverse content offerings and contribute to the broader expansion of the Web3 landscape through coordinated marketing, infrastructure development, and user onboarding strategies.
Expanding Horizons in the Arbitrum Ecosystem
Looking forward, MiL.k aims to deepen its presence within the Arbitrum ecosystem by partnering with various Web3 projects across multiple domains, including decentralized finance (DeFi), gamification, and social applications. This expansion strategy is aligned with the company’s broader objective of positioning itself as a globally recognized platform within the decentralized technology space.
The leadership at Milk Partners has characterized the collaboration as a milestone that underscores the company’s evolving role in the global Web3 arena. They emphasized that this partnership will not only boost MiL.k’s international footprint but also introduce new types of digital experiences and tangible benefits for a worldwide user base.
Similarly, Galxe’s co-founders have expressed enthusiasm about incorporating MiL.k’s loyalty platform into their ecosystem. They view the partnership as a significant step towards enhancing global engagement by merging MiL.k’s extensive Korean user base with Galxe’s technological infrastructure and community-building capabilities. Both companies have conveyed that this alliance opens new avenues for utility, collaboration, and innovation across the Arbitrum blockchain.
