Guinevere Capital, a well-established investment firm known for its focus on esports and gaming ventures, has confirmed a strategic partnership with Polemos, a Web3 gaming infrastructure provider. The collaboration is expected to enhance blockchain integration within the gaming industry, building a stronger link between traditional gaming communities and emerging Web3 technologies.
Guinevere Capital has long been recognized for its active participation in the Web2 gaming space, with investments in games such as League of Legends, Valorant, and Rocket League. By teaming up with Polemos.io, the firm aims to accelerate the global adoption of blockchain-based gaming solutions, while also facilitating growth across esports communities.
The partnership will revolve around integrating features from Polemos’ Forge platform—an infrastructure suite that focuses on asset management and user engagement—into Guinevere Capital’s expansive network. The collaboration is intended to benefit publishers and game studios by enhancing audience interaction, improving player rewards systems, and exploring new monetization avenues within the evolving gaming landscape.
Executives at Polemos emphasized the significance of this partnership, suggesting that it marks a key milestone in expanding accessibility to gaming rewards and redefining revenue opportunities for the broader ecosystem. They pointed out that, through this alliance, both companies intend to help developers capitalize on the convergence of gaming, esports, and decentralized technology.
Learn more about Polemos's strategic partnership with Guinevere Capital aimed at driving monetisation and growth across web3 and beyond! 🔥https://t.co/pBUkhuaYPR
— Polemos (@Polemos_io) June 23, 2025
Guinevere Capital, for its part, expressed confidence in the infrastructure developed by Polemos. Company representatives noted that the platform fills a substantial gap in the current gaming industry by enabling scalable Web3 integration. They further indicated that the next phase of the partnership would involve commercializing the technology and bringing it to a wider market.
This announcement also coincides with a major milestone for Polemos: the launch of its Token Generation Event (TGE) for the $PLMS utility token. The event officially commenced at 5:00 AM UTC on June 23 and has seen the token listed on prominent platforms including MEXC and Uniswap.
The $PLMS token has been designed to function as both a utility and governance token within the Polemos ecosystem. It enables core platform activities such as asset management, incentivization of players, and participatory governance. The token launch represents a culmination of prior development work and strategic alliances, laying the foundation for a more robust and interactive GameFi framework.
Industry observers suggest that this collaboration between a traditional gaming investor and a Web3 infrastructure provider highlights a broader shift in the gaming industry. As blockchain and decentralized tools become more integral to gameplay and monetization, partnerships like this one are likely to play a key role in shaping the future of both esports and online gaming.
