Customer Capital, a global authority in loyalty-driven business solutions, has announced a new partnership with Quboid, a blockchain-based engagement platform powered by artificial intelligence. The collaboration is positioned to deliver scalable, next-generation loyalty experiences for brands by combining Customer Capital’s strategic expertise with Quboid’s advanced Web3 infrastructure.
With a track record of over 150 successful loyalty programs worldwide, Customer Capital is known for its B2B2C captive-commerce platforms across sectors such as travel, e-commerce, digital gift cards, and tailored Staccs™ loyalty formats. The company has consistently leveraged its industry experience and data-centric approach to redefine loyalty ecosystems that not only build customer relationships but also deliver measurable returns for businesses.
As part of this collaboration, Customer Capital is now integrating Quboid’s AI-powered platform into its portfolio. Quboid allows brands to convert traditional loyalty points into programmable and interoperable blockchain-based assets. This shift is expected to help companies elevate engagement by offering rewards that are secure, flexible, and gamified. With its technology already trusted by millions of users across more than 30 brands, Quboid merges blockchain integrity with dynamic experiences and real-time customer insights.
Quboid’s technological framework is backed by prominent investors including Peak XV, Woodstock Capital, and Ava Labs. The platform offers tools such as Quboid Studio and Qurious AI to automate and personalize marketing campaigns. Through these tools, brands can design engagement strategies featuring gamification, challenges, creator-led content, and token-based rewards—all of which can be monitored and adjusted through a centralized dashboard.
🚨 Big news: Quboid x Customer Capital 🤝
We’re joining forces to take loyalty from static points to intelligent, programmable rewards at scale.
“Our mission is to make loyalty truly intelligent, seamless & valuable… Partnering with Customer Capital gives us the platform &…
— Quboid (@Quboid_HQ) July 8, 2025
The platform’s modularity allows seamless integration with popular platforms like Shopify and Salesforce, facilitating real-time personalization across channels. This approach is particularly effective in engaging Gen Z consumers, offering them immersive and interactive brand experiences instead of static, points-based models.
The partnership also reflects Quboid’s diverse range of implementations across industries. The platform has enabled brands in the beverage sector to transition from basic sampling campaigns to interactive digital competitions. Music labels have utilized it to launch frictionless, trackable fan communities, while financial service providers have adopted the system to create verified user activation models using redeemable digital tokens. All of these use cases are underpinned by actionable data, which fuels more accurate targeting and engagement over time.
Customer Capital sees this alliance as a significant step forward in its ongoing mission to redefine loyalty from a cost centre to a growth engine. The company believes that Quboid is ideally suited for industries such as consumer goods, retail, and lifestyle, and can extend to any sector where loyalty and customer engagement are critical to business performance.
By integrating advanced technology with strategic marketing frameworks, the two companies aim to raise the bar for what loyalty programs can achieve in the Web3 era. Their shared objective is to provide a future-ready foundation that helps brands create meaningful, measurable, and lasting customer relationships in an increasingly digital-first economy.
