Soneium, the Ethereum layer-2 blockchain developed by Sony Group and Startale Group, has partnered with South Korean entertainment company DayOneDream to bring K-pop intellectual property and related revenue streams onto blockchain infrastructure, according to an announcement released on Sept. 29.
The collaboration centers on WAVIST, DayOneDream’s platform for tokenizing intellectual property. The companies said the platform is intended to connect entertainment assets with financial infrastructure, creating new mechanisms for financing and monetizing intellectual property.
Soneium and DayOneDream plan to bring tokenized K-pop intellectual property and associated revenue streams onchain, creating additional financing and monetization options for rights holders and eligible participants.
DayOneDream is associated with K-pop acts including BTOB, Lee Chae Yeon, MEMI and 2F. Through WAVIST, the company has been developing investment structures linked to entertainment assets, with the latest partnership expected to expand those activities onto Soneium.
WAVIST moves toward broader tokenized entertainment assets
WAVIST completed the lifecycle of a tokenized intellectual-property bond in May, including issuance, financing, and final redemption and burning, according to the companies. The bond was designed to finance K-pop intellectual property, although the companies did not disclose its value or identify the artists whose IP was financed.
The companies also did not specify when the first assets would become available on Soneium or indicate the potential size of future offerings. They said the collaboration would continue to focus on bringing tokenized K-content assets and their associated revenue streams onto the blockchain.
The companies said eligible users could gain new ways to participate in intellectual property they support, while rights owners could receive additional avenues for monetization. Access would remain subject to applicable regulations and eligibility requirements.
WAVIST has previously operated tokenized assets on Story, a blockchain focused on intellectual property. In March, IP Strategy Holdings, a Nasdaq-listed company that holds Story’s token as its primary treasury asset and operates a validator on the network, said WAVIST had completed an initial asset sale worth $3.22 million with SBI Digital Markets and Kyobo Life Insurance. It also reported that WAVIST was structuring a $15 million fund.
Those relationships were initially announced in November 2025 by WITCH Company, the entertainment technology company that operated WAVIST at the time. DayOneDream, then known as DOD, was also identified as a participant in those plans.
DayOneDream acquired WITCH Company in May 2026, after which the business was renamed Pledge Inc.
Investment products target entertainment-related assets
WAVIST’s investment products are offered outside the United States under Regulation S and are not available to U.S. persons, according to information published by the platform. Pledge operates the platform, which lists a Concert Fund as its lead product and also identifies a Content Fund and an Artist Fund that had not yet launched.
The development reflects a broader effort to connect intellectual property with blockchain-based financial products. Instead of treating entertainment rights solely as commercial licensing assets, tokenization can create structures through which financing and ownership-related interests are represented digitally.
1/ K-pop is going onchain.
BTOB. LEE CHAE YEON. MeMi. 2F, and more!
Today, we’re proud to announce our partnership with DayOneDream, one of Korea’s leading entertainment companies, to bring popular K-pop IP and entertainment assets onchain through @wavist_io. 💿👇 pic.twitter.com/YSwAmNsmYr
— Soneium 💿 (@soneium) September 29, 2026
Soneium is positioning the partnership as a way to connect creators and IP owners with supporters and investors while using blockchain infrastructure to facilitate new funding models for entertainment projects.
Sony expands blockchain applications in entertainment
The partnership was announced during an event in Seoul held as part of Korea Blockchain Week 2026. Soneium was originally developed by Sony Block Solutions Labs, a Singapore-based joint venture between Sony and Startale Labs. At the time of its launch, Sony held a 90% stake in the venture, while Startale Labs owned the remaining 10%.
Sony has previously explored blockchain applications involving entertainment. In January 2025, the company disclosed plans for NFT distributions involving Sony Pictures Entertainment Japan, Sony Music Entertainment France and J-pop group Sandal Telephone. Sony Music Publishing Japan subsequently used Soneium to distribute those NFTs to the group’s fans before the group disbanded in April 2025.
Other blockchain projects have also explored tokenized rights connected to K-pop music. In December 2023, Opulous acquired a catalog from songwriter Julia Ross that included contributions to music by BTS, TWICE and FIFTY FIFTY. The company subsequently pursued models that represented royalty interests through blockchain-based products.
The Soneium–DayOneDream partnership extends this trend from music royalties and NFTs toward a broader model involving entertainment intellectual property, financing and associated revenue. If the planned offerings proceed, the initiative could provide a blockchain-based framework for connecting K-pop IP financing with eligible investors and supporters while giving rights owners additional ways to raise capital and monetize their assets.
