Daehong Communications, a marketing and advertising firm operating under the Lotte Group, has recently collaborated with Aptos Foundation, marking a significant milestone in Lotte Group’s ambitious Web3 business expansion on a global scale. This strategic partnership positions Daehong as a central player in Lotte Group’s blockchain initiatives, fostering collaboration with various entities, including conglomerate subsidiaries, to advance its business ventures.
Daehong’s Role as the Web3 Vanguard:
At the forefront of Lotte Group’s Web3 strategy, Daehong takes the lead in initiatives spanning loyalty programs, PFP projects, and entertainment. The firm has successfully secured NFT Use Cases for Lotte Group subsidiaries, including the BellyGom Project, KFA Baekho Eleven, and professional golfer Choi Hye-jin, setting the stage for future innovative projects.
Diverse Web3 Projects on the Horizon:
Daehong envisions a landscape of diverse Web3 projects, ranging from loyalty programs promoting brand loyalty to groundbreaking payment services bridging physical and virtual assets in sports and entertainment. Additionally, the firm aims to combat counterfeit tickets while preserving the authenticity of collectibles. Through these initiatives, Daehong aims to strengthen the infrastructure and roadmap of Web3.0 projects, solidifying its partnership with Aptos Foundation.
Global Market Expansion Through Collaboration:
Following the partnership with Aptos Foundation, Daehong is poised to enhance project value through global market expansion. The collaboration will kick off with ecosystem partnerships between the BellyGom Project and Baeho Eleven Project.
Integration of NFTs onto Aptos Mainnet:
A pivotal aspect of this collaboration involves integrating NFTs from the BellyGom Project onto the Aptos mainnet. This integration enables users to receive rewards for goods acquired within the project roadmap on the Aptos mainnet. User participation rewards will be distributed through a service named GEM.SWAP, developed in collaboration with Zeitgeist. This strategic move not only boosts user engagement but also streamlines token exchanges within the ecosystem, fostering seamless interactions within the Web3 framework.
Seamless Servicing of Baekho Eleven on Aptos Platform:
Daehong’s official loyalty program for the Korea Football Association, Baekho Eleven, will seamlessly operate on the Aptos platform, offering enhanced accessibility and functionality. Furthermore, Daehong has outlined plans to unveil a plethora of Lotte Group blockchain projects based on the Aptos mainnet in the foreseeable future.
Conclusion:
In conclusion, the collaboration between Daehong Communications and Aptos Foundation marks a pivotal step in Lotte Group’s global Web3 expansion. Daehong’s central role in driving innovative blockchain projects, coupled with the integration of NFTs onto the Aptos mainnet, positions the partnership as a catalyst for transformative developments in the realm of loyalty programs, payment services, and anti-counterfeiting initiatives. The collaboration sets the stage for a dynamic future, showcasing the potential of blockchain technology within Lotte Group’s diverse business ventures on a global scale.
