Dual Launches to Power the Programmable Asset Economy

At ETHCC[9] in Cannes, Dual emerged as the new identity of a platform that has already supported large-scale tokenized applications for global enterprises. The launch marks a transition from a previously enterprise-focused infrastructure to an open protocol accessible to developers, teams, and partners worldwide.

Dual is designed as a comprehensive protocol for issuing, verifying, and managing programmable tokenized assets across both physical and digital environments. Built on nearly a decade of production experience, the platform now extends its capabilities beyond enterprise clients, enabling a broader ecosystem to develop scalable tokenized applications.

From Stablecoin Origins to a Broader Vision

Reeve Collins, co-founder of Dual and former CEO of Tether, explained that the earlier success of tokenizing fiat currency demonstrated the potential of blockchain-based assets. He indicated that Dual aims to expand this concept significantly by enabling a wide range of assets to carry programmable rules, identities, and logic, thereby contributing to what he described as a programmable economic framework.

The platform builds on a history that includes the introduction of programmable tokens as early as 2017. Since then, the underlying infrastructure has supported the deployment of more than 50 million tokens and facilitated onboarding for over 11.5 million unique wallets, reflecting substantial adoption at scale.

Enterprise Foundations Now Open to Developers

Through its collaboration with Smart Media Technologies, Dual’s technology has powered tokenized initiatives for major global brands such as Visa, PepsiCo, Unilever, and the Olympic Games. These implementations demonstrate the platform’s ability to operate at enterprise scale across diverse industries.

Lukas Fluri, co-founder and CEO of Dual, conveyed that the next phase of internet development is expected to be driven by programmable assets and autonomous systems. He suggested that Dual is making proven enterprise-grade infrastructure available to a wider audience, enabling developers to build the next generation of applications more efficiently.

Streamlined Infrastructure for Tokenized Applications

Dual offers a unified environment for creating and managing programmable assets, eliminating the need for developers to construct complex blockchain systems from scratch. The platform includes prebuilt modules and standardized components, allowing teams to focus on application design rather than underlying infrastructure.

This approach significantly accelerates development timelines and improves reliability, particularly for advanced tokenization use cases that require scalability and security. Key applications supported by Dual include real-world asset tokenization, loyalty and rewards programs, digital product passports, compliance systems, and emerging applications driven by autonomous agents.

By simplifying development processes, Dual lowers the barrier to entry for building tokenized systems, making the technology more accessible beyond highly specialized teams.

Enabling AI-Driven Development

A distinguishing feature of Dual is its compatibility with AI-driven development workflows. The platform allows AI agents to interact directly with its infrastructure to create and manage programmable assets using secure, production-tested modules. This eliminates the need to write raw smart contract code, reducing both complexity and risk.

As AI continues to play a growing role in software development, Dual provides a controlled framework that ensures secure and reliable deployment of tokenized applications. This capability enables a broader range of participants, including developers and automated systems, to contribute to the expanding programmable economy.

Token Utility and Market Availability

The DUAL token functions as the core economic component of the network, supporting transaction fees, staking, governance, and overall protocol activity. As usage of the platform increases, the token’s role becomes more closely tied to network participation and operational demand.

The token is scheduled to launch on Kraken on March 31, with additional availability on decentralized exchanges. This dual access ensures that users can engage with the network through both centralized and on-chain markets.

Overall, Dual’s launch represents a significant step toward expanding access to programmable asset infrastructure. By combining enterprise-proven technology with open developer access, the platform is positioned to support the next phase of blockchain innovation, where programmable assets play a central role in digital and real-world economies.