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Home » High Roller Partners With Power Protocol on Web3 Engagement

High Roller Partners With Power Protocol on Web3 Engagement

Exploring Incentive-Driven Models in Regulated iGaming

Kelly Cromley by Kelly Cromley
Jan 16, 2026
in Market News, News
Reading Time: 4 mins read
0
high roller technologies

High Roller Technologies, Inc., a publicly listed global operator of premium online casino brands, has announced a strategic collaboration with Power Protocol to explore next-generation Web3-enabled engagement models. The initiative is designed to evaluate how incentive-based user experiences can be responsibly implemented at scale to strengthen customer engagement and create new revenue opportunities across regulated digital entertainment markets.

Listed on the New York Stock Exchange under the ticker ROLR, High Roller Technologies operates well-known online casino brands such as High Roller and Fruta. The company provides a real-money online gaming platform built around accessibility and ease of use. Its portfolio includes more than 6,000 premium games supplied by over 90 established game providers, covering slots, table games, and live dealer formats. Through this offering, the company serves a diverse global audience within the rapidly growing multibillion-dollar iGaming sector.

Power Protocol’s Incentive Infrastructure

Power Protocol brings a complementary skill set to the collaboration through its focus on consumer applications and engagement infrastructure. The protocol originated from Fableborne, a mass-market mobile game developed in partnership with an established game studio. Within that environment, engagement, retention, and monetization systems were designed and tested at scale, allowing Power Protocol to refine behavioral and incentive-driven mechanics in real-world conditions.

The collaboration combines High Roller’s expanding global gaming footprint with Power Protocol’s incentive infrastructure to assess how mission-based rewards, behavioral incentives, and co-created user experiences can be integrated into consumer-friendly products. The primary objective is to enhance engagement and retention while enabling new forms of value exchange that move beyond traditional advertising and promotional approaches.

Responsible Innovation and Regulatory Focus

High Roller’s leadership has indicated that the collaboration reflects a broader effort to assess emerging engagement frameworks that align with modern digital consumer behavior. The company is focused on responsibly testing incentive-driven models that could deepen user engagement while remaining compliant with regulatory and responsible gaming requirements. By evaluating these frameworks in controlled environments, the company aims to identify opportunities for incremental revenue growth within regulated markets.

High Roller x @PowerPrtcl – introducing Web-3 enabled incentive-driven engagement aimed to reshape player engagement! 💥This collaboration unites our emerging global online gaming footprint with high-intent incentive infrastructure. Learn more: https://t.co/JDZRt6dZZY $ROLR pic.twitter.com/YCLB6qT5wt

— High Roller (@HighRollerROLR) January 15, 2026


Under the collaboration, the two companies will explore how Power Protocol’s incentive layer could support responsible engagement across High Roller’s casino brands. Areas under consideration include geofenced activations, co-created reward experiences, and ecosystem integrations that surface relevant incentives to users. Throughout this process, maintaining compliance with licensing obligations, regulatory standards, and responsible gaming principles remains a central priority.

Meet our new ecosystem partner: @HighRollerROLR

A global iGaming leader with one of the world’s largest casino portfolios.

♠️Over $800M in bets placed
♦️Millions of users
♣️NYSE: $ROLR

Together, we’re unlocking new ways for millions of users to access onchain experiences. pic.twitter.com/ZcgVpoH2nX

— Power Protocol (@PowerPrtcl) January 15, 2026


High Roller’s management has also emphasized that the company continually reviews new technologies that may enhance the player experience. The collaboration with Power Protocol is being positioned as a way to examine a high-potential engagement framework within the Web3 ecosystem while preserving the safeguards required in regulated jurisdictions. The initiative is also seen as a potential pathway to expand into new markets and unlock additional revenue streams over time.

Behavioral Design Meets Online Gaming

Power Protocol’s contribution centers on its ability to route incentives directly to users in ways that encourage meaningful actions rather than passive exposure. The protocol’s design is rooted in behavioral mechanics that proved effective in Fableborne, where viral growth and retention were driven by active participation. By applying these principles to online gaming, the collaboration aims to test whether similar engagement outcomes can be achieved in a regulated casino environment.

Power Protocol’s leadership has highlighted that working with High Roller provides access to new, high-intent audiences within established markets. The partnership allows both sides to experiment with co-created experiences that reward deliberate user behavior while respecting consumer protection standards.

Assessing Long-Term Potential

The collaboration aligns with the strategic priorities of both companies, including responsible innovation, sustainable growth, and expanded digital engagement. As part of the initiative, the teams will assess technical feasibility, regulatory considerations, and viable product pathways for deploying incentive-driven engagement models safely. The findings are expected to inform whether such Web3-enabled systems can be scaled across regulated digital entertainment markets while delivering measurable value to both operators and players.

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