Immutable, a leading blockchain technology firm specializing in next-generation Web3 games, has announced a series of strategic partnerships with notable Asian companies, including DM2C and QAQA (BLOCKSMITH & Co). These collaborations follow a recent partnership with Netmarble’s Web3 subsidiary, MARBLEX, and mark a significant step in Immutable’s efforts to penetrate the vibrant Asian market, known for its enthusiastic gaming communities and rapid adoption of new technologies.
“Quiz to Earn” Initiative with QAQA
As part of the newly announced partnership, QAQA users will soon have the opportunity to participate in a “quiz to earn” experience designed to increase their knowledge of Web3, blockchain technology, and the Immutable ecosystem. Scheduled to go live in August, the next quiz will be available in both Japanese and English, offering participants the chance to win up to 1,000 USD in tokens. This initiative aims to bridge the gap between traditional gamers in Japan and the innovative world of Web3 and blockchain gaming. By combining Immutable’s dedicated Web3 gaming community with QAQA’s extensive player base and its partnerships with industry giants such as Warner Bros. Japan, TOEI ADVERTISING, and SEGA Games, this collaboration promises to attract a diverse group of gamers.
Tetsuya Sanada, Founder and CEO of BLOCKSMITH & Co., expressed enthusiasm about the partnership, viewing it as a perfect match that merges their substantial non-Web3 user base with Immutable’s robust Web3 community. He believes that this fusion will accelerate their mission to make Web3 accessible to everyone and is eager to explore new avenues for collaboration, including cross-chain interoperability for future games and applications.
Joint Initiatives with DM2C
In another significant partnership, DM2C, the Web3 division of DMM, has announced several joint initiatives with Immutable. These include promotional events and collaborations involving Immutable’s popular title “Gods Unchained,” DM2C Studio’s upcoming NFT trading card game “KAMIYAGURA,” and the digital prize crane game “BOUNTY HUNTERS.” Both games are part of the “Seamoon Protocol” project set to be released later this year. This collaboration aims to create a powerful engine for global expansion in the Web3 gaming space by combining their marketing efforts and operational expertise. Leveraging DM2C’s strong presence in the Asia-Pacific market and Immutable’s established user base in English-speaking regions, the partnership is expected to significantly accelerate growth and enhance marketing reach through cross-platform user referrals.
Kasaki Nagato, CEO of DM2C Studio, highlighted the benefits of this partnership, noting that as part of the DMM group, they have a user base of over 41 million primarily in Asia. By combining DMM’s expertise in building a Web2 user base in Asia with Immutable’s experience in creating Web3-focused communities in Western countries, they aim to deliver an unprecedented user experience.
Recent Collaborations with MARBLEX
These partnerships come on the heels of a recent collaboration with South Korea’s MARBLEX, the Web3 subsidiary of Netmarble. This partnership includes a full migration from Klaytn Layer 1 to Immutable zkEVM and the launch of a 20 million “Ecosystem Boost Program” alongside Netmarble IP titles such as Ni no Kuni: Cross Worlds, A3: Still Alive, and Meta World: My City. Immutable’s Co-Founder and President, Robbie Ferguson, emphasized the tremendous opportunity the Asian market represents for the future of Web3 gaming. By partnering with industry leaders, Immutable aims to empower developers, educate users, and ultimately build a thriving Web3 gaming ecosystem in the region.
Empowering the Future of Web3 Gaming
The strategic partnerships with DM2C, QAQA, and MARBLEX underscore Immutable’s commitment to expanding its presence in Asia and leveraging the region’s dynamic gaming landscape. By integrating innovative Web3 technologies with established gaming communities, Immutable seeks to create unique and engaging experiences for gamers. These collaborations not only enhance Immutable’s market reach but also contribute to the broader adoption and understanding of blockchain technology in gaming.
As Immutable continues to forge alliances with key players in the industry, it is poised to lead the way in the evolution of Web3 gaming. The company’s strategic partnerships and ongoing initiatives reflect its dedication to fostering a global gaming ecosystem that embraces the potential of blockchain technology and offers new opportunities for gamers worldwide.
