ImpactGulf, a leading provider of sustainability tech solutions, has unveiled G4Green, a pioneering green engagement platform that leverages AI and blockchain technology to elevate transparency in the ESG space. G4Green is designed to connect relevant stakeholders, fostering a collaborative environment and expediting the adoption of sustainable practices within supply chains.
Streamlined Ethical Collaboration for Large Organizations
G4Green offers a comprehensive solution for large organizations, government agencies, and global institutions to unite their extensive network of suppliers, partners, members, or portfolio companies based on ethical principles. The platform streamlines onboarding processes, enables real-time monitoring, and facilitates proactive management of sustainability performance. Moreover, G4Green introduces incentive tools to encourage entities involved in the ESG journey.
A Holistic Approach to Sustainability Performance
Functioning as both an internal database and a green navigator, the platform allows organizations to map ESG factors beyond their direct control, ensuring accountability for sustainable practices. Armed with a holistic view of stakeholders’ green performance, organizations can actively engage suppliers in green initiatives, assist in setting sustainability goals, and facilitate the upload of Corporate Social Responsibility, ESG, and carbon accounting reports.
Founder & CEO’s Vision for Positive Environmental Change
Yassin Nasri, Founder & CEO of ImpactGulf, expressed the significance of G4Green as a milestone in the company’s commitment to driving positive environmental change and building capacities in the sustainability space. The platform equips organizations with the tools and resources necessary to streamline their sustainability efforts, contributing to a broader shift towards greener business practices.
AI-Powered Vigilance Against Greenwashing
Nasri highlighted G4Green’s role in preventing greenwashing, utilizing AI to detect false sustainability claims from organizations and their partners. The platform goes a step further by scanning social media posts for potential sustainability claim violations before publication, ensuring authenticity in environmental commitments.
Enterprise Solution for Sustainable Procurement and Supply Chains
Positioned as an enterprise solution, G4Green aids in the identification of sustainable products, services, partners, and suppliers. It facilitates green procurement and the establishment of a sustainable supply chain, addressing key ESG risks and promoting responsible business practices.
Technological Adaptability for Client-specific Metrics
Vidunas Gedeikis, CTO at ImpactGulf, emphasized the platform’s adaptability, stating that it can conform to clients’ individual ESG and partner engagement metrics. The platform integrates advanced technologies, including AI-driven data analytics and blockchain-enabled traceability, ensuring the integrity and reliability of sustainability initiatives.
A Technological Leap Recognized Globally
ImpactGulf, a signatory to the UAE Climate-Responsible Companies Pledge, a participant in the United Nations Global Compact, and an approved member of the Greentech Alliance, positions G4Green as a technological advancement contributing to the UAE’s commitment to sustainability. Its selection by Shell Middle East and StartUpbootcamp for Shell StartUp Engine UAE 2022 underscores its recognition and relevance in the global sustainability landscape.
