Maison Margiela, in partnership with digital fashion innovator The Fabricant, unveils its pioneering web3 fashion line, the MetaTABI Collection. Departing from traditional fashion paradigms, this collection merges physical products with digital encounters facilitated by NFTs. The MetaTABI Collection comprises two editions: 15 Tier 1 NFTs in white and 1,500 Tier 2 NFTs in black.
About Maison Margiela
Established in 1988 by Belgian designer Martin Margiela and Jenny Meirens, Maison Margiela is a distinguished French luxury fashion house renowned for its avant-garde creations and unconventional approach to design. From haute couture-inspired artisanal collections to ready-to-wear lines encompassing womenswear, menswear, jewelry, footwear, accessories, leather goods, perfumes, and household items, Maison Margiela consistently pushes the boundaries of fashion.
Embracing Web3
Last year, Maison Margiela launched a blockchain game, inviting participants to compete for the opportunity to mint 24 token-linked digits, granting access to the MetaTABI presale. Additionally, holders of The Fabricant tokens and selected individuals from partner communities gained entry through raffles. This innovative approach underscores Maison Margiela’s commitment to embracing web3 technologies and engaging with its audience in novel ways.
Unlocking Digital Experiences
In addition to physical items, MetaTABI owners unlock a myriad of virtual experiences across platforms such as The Sandbox and Ready Player Me. Furthermore, they enjoy priority access to Maison Margiela’s forthcoming web3 ventures through an exclusive NFT Mint Pass. By joining the Maison Margiela fanbase, MetaTABI holders secure lifetime and future access to the brand, fostering a deeper connection between the fashion house and its patrons.
Accessible to All
The MetaTABI Collection sale is now accessible to the general public, welcoming interested participants to explore and engage with the fusion of physical and digital fashion experiences. Visit The Fabricant’s official website for further details and participation.
