In a significant move to propel the Web3 era to new heights, key industry players have formed an innovative cooperative partnership. MiL.k Partners, known for its blockchain-based loyalty integration platform “MiL.k,” announced on the 11th a global marketing collaboration with AirAsia rewards, the leading travel rewards program in ASEAN, and The Sandbox, a prominent metaverse platform boasting over 5 million users.
The partnership was officially announced on June 20th at the AirAsia MOVE office in Kuala Lumpur, Malaysia. The event saw the participation of Jungmin Cho, CEO of MiL.k Partners, Nicole Tan, Head of AirAsia rewards, and George Wong, Country Manager of The Sandbox Malaysia and SEA Partnerships.
Leveraging Collective Strengths for Global User Engagement
This collaboration aims to merge the strengths of the three companies to engage global users through metaverse events and reward their participation. MiL.k Partners is leveraging its established global network and innovative loyalty market model, achieved through partnerships with major international entities, to enhance this initiative.
MiL.k operates as a blockchain-based service that facilitates the exchange of points or mileage from various companies into MiL.k Coin. In Korea, it collaborates with major entities such as SK OK Cashbag, Lotte L.Point, CU, Megabox, Yanolja, Jinair, and Dailyhotel. On the international front, its partners include AirAsia and GetPlus, the loyalty coalition of Djarum Group.
AirAsia rewards operates a comprehensive loyalty platform across the entire AirAsia group, integrating travel and lifestyle services. The recently rebranded AirAsia MOVE app functions as an all-in-one travel platform, allowing users to seamlessly book flights, hotels, and plan trips.
The Sandbox provides unique and immersive blockchain experiences, enabling users to generate profits through their creations. It collaborates with over 800 major global companies, including Adidas, Warner Music Group, and Gucci, cementing its position as a significant player in the metaverse space.
Visionary Leadership and Strategic Insights
Jungmin Cho, CEO of MiL.k Partners, emphasized the new marketing channels the partnership will provide to partners and the development of use cases that offer real benefits to users. He expressed confidence that as more use cases are built, MiL.k will gain greater recognition and accessibility among global users.
Nicole Tan, Head of AirAsia rewards, reflected on the 2022 partnership between AirAsia rewards and MiL.k, which allowed members to exchange their AirAsia points for MiL.k Coins. She highlighted that the extended collaboration, now including The Sandbox, is expected to offer unique and innovative member engagement initiatives in the metaverse. This expansion underscores their commitment to providing an enhanced and more satisfying point experience to members.
George Wong, Country Manager of The Sandbox Malaysia and SEA Partnerships, shared his excitement about the collaboration, describing it as a true manifestation of the collaborative spirit in Web3. He praised the support of innovative partners like MiL.k in developing engaging experiences in The Sandbox, anticipating that fans in Southeast Asia and beyond will look forward to the innovations this partnership will deliver.
Expanding Collaborative Efforts
In addition to the collaboration with AirAsia rewards and The Sandbox, MiL.k has recently introduced ‘play CU X MiL.k,’ a co-marketing initiative in partnership with CU and The Sandbox. This initiative further extends MiL.k’s collaborative efforts with various global partners, highlighting its commitment to fostering innovative and engaging experiences for users.
Future Prospects in Web3 and the Metaverse
The alliance between MiL.k Partners, AirAsia rewards, and The Sandbox marks a significant milestone in the Web3 landscape. By combining their respective strengths and leveraging advanced blockchain technology, these industry leaders are set to drive new levels of user engagement and innovation in the metaverse.
This partnership not only highlights the potential of Web3 technology to transform user experiences but also demonstrates the power of collaborative efforts in achieving greater heights in the digital era. As these companies continue to innovate and expand their offerings, the future of Web3 and the metaverse looks promising, with endless possibilities for users worldwide.
