Moca Network’s AIR Shop Debuts to Merge Retail Loyalty with Verifiable Web3 Identity

Moca Network, an identity initiative backed by Animoca Brands, has introduced AIR Shop, describing it as one of the first loyalty platforms to combine conventional retail benefits with blockchain-anchored verifiable identity infrastructure. The marketplace was built in collaboration with Spree Finance and launched jointly with South Korea’s SK Planet. 

The launch is anchored by AIR Identity, Moca Network’s decentralized identity protocol, positioned for enterprise integration. SK Planet, which runs OK Cashbag — South Korea’s largest integrated rewards network — has embedded AIR Identity into its architecture, extending verifiable identity tooling to an existing base of 29 million users and 95,000 partner merchants. The system relies on zero-knowledge cryptography to protect user privacy while enabling credential verification and interoperability across applications and networks.

Travel-Lifestyle Marketplace With On-Chain Stable-Point Rewards

AIR Shop is presented as a consumer marketplace that aggregates real-world travel and lifestyle inventory, spanning flights, hotels, car rental services, villas, retail, and VIP experiences, through partners including BookIt.com. Users earn rewards of up to 31 percent of spend according to membership tier, and reward points are issued and redeemed on-chain. The loyalty instrument, AIR SP, is framed as a stablecoin-collateralized reward unit that unlocks only after credentials are verified.

Registration is available without cost for a Basic Tier account. Access to higher reward tiers requires verifiable credentials linked to one or more factors: accumulated OK Cashbag OCB points, MOCA Coin holdings, or staking status of a Mocaverse NFT. These verified dimensions unlock larger reward quotas in AIR SP, effectively giving SK Planet and Moca asset holders extended embedded utility within the AIR Shop environment.

Executives at SK Planet stated that the firm has historically positioned itself as an innovator in consumer loyalty through OK Cashbag and framed this partnership as a way to extend its ecosystem into Web3 without abandoning its mainstream footprint. They described AIR Shop as a meaningful step toward integrating retail loyalty mechanics with blockchain-based rewards.

Moca Network’s leadership characterized AIR Shop as the start of a new loyalty model built around verifiable credentials that maintain precision reward distribution and reduce reward leakage. They suggested that SK Planet is establishing itself as an early adopter of decentralized identifiers by giving users control of their data and enabling verified identities to function across environments. The team said they view the integration as an opportunity to introduce identity-anchored infrastructure to SK Planet’s broad merchant and user base.

Infrastructure Partners and Promotional Rollout

Spree Finance has supplied the embedded commerce layer and loyalty rails for the platform, deploying its stable-point architecture that already services thousands of crypto assets and a merchant base reported to exceed two million. BookIt.com contributes the curated travel catalog and ties into Spree’s stable-point mechanics so that rewards can be issued and redeemed interoperably.

To stimulate early participation, AIR Shop has initiated sweepstakes campaigns redeemable using AIR SP. Prizes include a luxury stay in Jeju Island, motorsport experiences, major concert tickets, and other premium benefits, subject to standard eligibility conditions.

Moca Network positions itself as a chain-agnostic identity layer designed to preserve privacy while making identity interoperable across industries. As part of Animoca Brands’ broader identity stack, the network says it links more than 600 portfolio entities and reaches over 700 million potential users. SK Planet continues to expand its data and Web3 infrastructure around OK Cashbag and its UPTN Station wallet with the stated aim of bridging mainstream loyalty services with blockchain-native architectures.