In a strategic move aimed at expanding its international footprint, crypto investment platform Mudrex has partnered with performance marketing leader Digirovers to steer its digital growth strategy across key global markets. This collaboration brings together blockchain innovation and advanced data-driven marketing in a bid to strengthen Mudrex’s position in the global crypto asset management industry.
Founded in 2018 and backed by Y-Combinator, Mudrex has emerged as one of India’s fastest-growing crypto investment platforms. With a user base exceeding three million, the platform has been working to make crypto-based financial tools more accessible to retail investors. Its recent partnership with Digirovers marks a significant milestone in its journey to reach a wider, global audience.
Precision Marketing Across Borders
Under the agreement, Digirovers will manage performance marketing campaigns for Mudrex across platforms such as Google Ads, Facebook, and Instagram. The focus will be on acquiring high-quality users, enhancing conversion rates, improving customer lifetime value (LTV), and driving long-term growth through data-backed campaign experimentation.
This initiative targets Mudrex’s expansion into markets including the United States, Europe, Asia, and Latin America. The broader goal is to position Mudrex as a global leader in crypto-driven asset management solutions.
Mudrex’s leadership indicated that the selection of Digirovers was based on the agency’s strong grasp of Web3 and fintech sectors, combined with its agility, structured growth methodologies, and capacity to scale globally. The team at Mudrex viewed these capabilities as essential for supporting their next phase of expansion.
Strategic Alignment with DeFi Evolution
The partnership reflects a broader evolution within the decentralized finance (DeFi) space, where technical innovation is increasingly paired with marketing precision. By aligning with Digirovers, Mudrex aims to set new benchmarks for how performance marketing can be applied to Web3 platforms in a sustainable and scalable manner.
Digirovers brings extensive experience in running high-return campaigns for sectors such as fintech, gaming, e-commerce, and edtech. With active operations in India, Singapore, the US, the Middle East, and Brazil, the company leverages its proprietary Data Management Platform, which tracks over 300 million transacting users. This tool gives Digirovers deep insights into digital behavior, helping them build highly targeted and effective campaigns.
According to senior executives at Digirovers, the partnership with Mudrex presents an opportunity to apply their marketing expertise in one of the most dynamic areas of the digital economy—crypto. They emphasized the importance of building long-term, data-led growth strategies as opposed to speculative marketing bursts that have previously characterized parts of the crypto sector.
A Timely Push Toward Trust and Regulation
The timing of this partnership coincides with a broader shift toward regulatory clarity in several jurisdictions. As more consumers look for structured and regulated crypto investment products, Mudrex aims to meet this demand with diversified, risk-adjusted crypto portfolios tailored to long-term financial goals.
Digirovers’ role is central to building awareness and credibility for Mudrex in these emerging markets. By deploying tools such as precision targeting, dynamic creative optimization, and multi-market experimentation, the firm seeks to foster deep consumer engagement in Web3 ecosystems.
This partnership not only underscores the growing maturity of the crypto investment space but also demonstrates how strategic alliances between technology platforms and performance marketers can shape the next chapter of digital finance. With both parties committed to sustainable growth and user-centric innovation, the collaboration sets a new precedent for crypto marketing in an era of global expansion.
