Abu Dhabi-based game and technology provider, Param Labs, and Hong Kong-based gaming firm, Animoca Brands, have announced a strategic partnership aimed at enhancing Param Labs’ go-to-market strategy, particularly in launching innovative Web3 products. The collaboration also focuses on refining Param Labs’ blockchain and token economy design.
Pixel To Poly Platform Integration
As part of this collaboration, Param Labs is introducing its Pixel To Poly platform to selected Animoca Brands’ projects and portfolio companies. This platform facilitates the transformation of 2D art into 3D game-ready assets, leveraging artificial intelligence (AI) to streamline the transition to advanced design dimensions. This move represents a significant advancement in game asset creation within the Web3 gaming ecosystem.
Param Labs: Pioneering Web3 Gaming
Param Labs, an Abu Dhabi-based development studio, is at the forefront of developing video games and infrastructure for the next generation of gaming. Noteworthy among its products are Kiraverse, a Web3 TPS, and Pixel To Poly, a leading platform for transforming 2D NFTs into 3D game-ready files for popular games like GTA V, Fortnite Creative Mode, and others.
Exciting Initiatives on the Horizon
Param Labs is gearing up for several initiatives, including a free-mint non-fungible token (NFT) launch and the release of its litepaper, detailing its game economy and infrastructure. The company’s approach involves a network of Layer 2 and Layer 3 solutions, utilizing Param Labs’ innovative Web3 framework with a modular blockchain architecture.
Strategic Leap for Web3 Gaming in MENA
The collaboration with Animoca Brands signifies a substantial leap for Param Labs within the broader Web3 gaming ecosystem in the Middle East and North Africa (MENA). With Animoca Brands’ support, Param Labs is well-positioned to pioneer advancements in Web3 and gaming sectors.
Shared Vision for Transformative Gaming
Anthony Anderson, Founding Partner of Param Labs, expressed excitement about the partnership, highlighting the shared vision with Animoca Brands to ensure gamers derive genuine value from their gaming experiences. Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, echoed this sentiment, emphasizing the joint effort to redefine the gaming landscape and prioritize the value of gamer experiences and ownership.
Animoca Brands: A Web3 Leader
Animoca Brands, recognized as a Web3 leader, utilizes blockchain to establish digital property rights globally, contributing to the realization of an open metaverse. The company has a diverse portfolio, developing original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and collaborating with popular intellectual properties like The Walking Dead, Power Rangers, MotoGP™, and Formula E.
Active Web3 Investment Portfolio
With over 400 Web3 investments, Animoca Brands, including Yuga Labs, Axie Infinity, Polygon, Consensys, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, and more, stands as one of the most active investors in the Web3 space.
Conclusion: Redefining Gaming through Collaborative Innovation
In conclusion, the strategic partnership between Param Labs and Animoca Brands marks a collaborative effort to redefine the gaming landscape. With a focus on Web3 advancements, the integration of Pixel To Poly, and shared visions for transformative gaming experiences, this partnership sets the stage for groundbreaking developments within the dynamic realm of Web3 gaming in the MENA region and beyond.**
