In a strategic move, Miles & More, the renowned loyalty program of the Lufthansa Group, has forged a groundbreaking partnership with qiibee, a blockchain-based B2B marketplace. This collaboration is poised to streamline the inclusion of small and mid-size enterprises (SMEs) into the loyalty program while embracing the innovative potential of blockchain technology.
Transforming Onboarding Processes for SMEs
The pivotal aspect of this collaboration lies in the incorporation of blockchain technology, revolutionizing the onboarding experience for SMEs. Through this innovative approach, the process becomes not only simplified but also ensures the secure and efficient management of loyalty rewards. The blockchain-based marketplace offered by qiibee facilitates instantaneous and cost-effective transactions, underlining its commitment to robust data privacy control.
Expanding Horizons for Miles & More Members
With the integration of qiibee’s blockchain technology, Miles & More members are granted access to an expanded network of partners, diversifying the program’s offerings. This inclusive approach extends a welcoming hand to regional businesses, fostering a more dynamic and mutually beneficial ecosystem. The collaboration signifies a concerted effort to fortify the connectivity between enterprises and customers.
Johann-Philipp Bruns, Managing Director of Miles & More GmbH, Highlights the Strategic Significance
According to Johann-Philipp Bruns, Managing Director of Miles & More GmbH, “The partnership is a win-win situation for everyone. We are expanding our partner network with exciting and diverse enterprises. These, in turn, gain access to our members and thus to a further, demanding target group in the premium segment.”
Gabriele Giancola, CEO at qiibee, Emphasizes the Industry-Leading Potential of Their Blockchain
Gabriele Giancola, CEO at qiibee, underscores the industry-specific focus of the qiibee blockchain. He mentions, “The qiibee blockchain is 100 percent focused on the needs of the loyalty market, featuring instantaneous, low-cost transactions and full control over data privacy. This will position our technology further as the industry standard for Web3 loyalty partnerships.”
Strategic Goals and Future Plans
The partnership between Miles & More and qiibee goes beyond the immediate integration of SMEs. There are ambitious plans to further enhance connectivity between enterprises and customers. Additionally, the collaboration envisions the onboarding of more partners into the program. An upcoming development includes the launch of a Shopify plug-in, offering seamless integration and a user-friendly experience for businesses.
Conclusion
In conclusion, the Miles & More and qiibee partnership marks a significant leap forward in the evolution of loyalty programs. By leveraging blockchain technology, the collaboration not only simplifies onboarding processes for SMEs but also creates a more expansive and diverse network for Miles & More members. The industry can anticipate transformative changes as this partnership aims to set new standards in the loyalty market, positioning itself as a beacon of innovation and efficiency.
