The term “Walmart metaverse” trended on Twitter yesterday after the resurrection of a 2017 film that made web based purchases at a 3D store seem… not so enjoyable. However, Samsung Electronics America is launching Samsung 837X, an interactive metaverse adventure that will transport you to the flagship shop in New York City’s meatpacking district. And, sure, you can get your NFTs from the virtual shop.
For a short time, the Samsung 837X will be available in Decentraland, a blockchain-powered virtual environment that is among the finest stuff we have in a metaverse platform currently. And that is why Samsung picked it as a temporary location.
Samsung’s experience is one of the biggest brand land acquisitions in Decentraland era. Guests may digitally experience the real Samsung 837 skyscraper, such as the frontage and a three-story display that is larger-than-life. The “metaverse experience,” according to Samsung, is an immersive playground where individuals may explore the astonishing possibilities that arise when technology and civilization intersect.It merges creativity, style, music, and environmental sustainability.
“At Samsung 837X, we’re pleased to convey our interconnectivity, sustainability, and customization tales in a unique manner,” stated Michelle Crossan-Matos, senior vice president of corporate marketing and communications at Samsung Electronics America.
“The metaverse enables us to overcome physical and geographic boundaries to build one-of-a-kind immersive experiences that would not be possible normally. Innovation is in our blood, and we absolutely cannot wait for people to see this blossoming digital space.”
Fans may walk around the Connectivity Theater and Sustainability Forest to accomplish objectives that culminate to 837X NFT badges and finite wearables, and then rejoice with a mixed reality live fun time with creator, DJ, and Vibraphonist, Gamma Vibes, at the 837X Customization Stage.
The metaverse platform provides an innovative and compelling approach for Samsung to express its brand messages, particularly those centered on connection, customization, and sustainability. Over the next year, Samsung intends to provide the Samsung 837X interactive experience to much more individuals in more metaverses, each with a fantastic experience.
