Startale has broadened its focus beyond blockchain infrastructure with the launch of two new products designed to accelerate the adoption of onchain finance among both financial institutions and consumers. The announcements were made at WebX 2026 in Tokyo, where the company introduced Startale Onchain Finance Kits (OFK), a software platform for regulated blockchain financial services, alongside Startale Card, a self-custodial Visa card that enables users to spend digital assets held on the Sony-backed Soneium Layer-2 blockchain.
Startale unveiled Onchain Finance Kits for financial institutions and a self-custodial Visa card for consumers, expanding its strategy to connect traditional finance with blockchain-based payments and digital assets. The launches represent the company’s latest effort to support both enterprise and retail adoption of blockchain technology through a unified ecosystem.
Modular Infrastructure for Financial Institutions
As financial institutions increasingly move from blockchain experimentation to production deployments, many continue to face challenges related to regulatory compliance, infrastructure development, and digital asset integration. Startale said its new Onchain Finance Kits are intended to address these issues by providing modular blockchain infrastructure that organizations can deploy without building core systems independently.
The company noted that OFK draws on experience gained through projects including Soneium, JPYSC, Strium, and the Startale App. Those initiatives have enabled Startale to develop expertise across stablecoins, institutional trading, tokenization, settlement, privacy technologies, and blockchain infrastructure.
The platform includes modules covering stablecoin infrastructure, wallet services, digital asset management tools, privacy technologies, developer resources, and blockchain settlement capabilities. According to the company, future updates will expand the platform by introducing tokenization infrastructure and custody wallet application programming interfaces (APIs), providing financial institutions with additional resources to launch regulated blockchain-based products.
Startale Chief Executive Officer Sota Watanabe said financial institutions had shifted from questioning whether onchain finance would become part of the financial system to determining how they could participate. He added that OFK was developed from the company’s years of experience working with enterprises and financial institutions and was intended to help organizations accelerate deployment, simplify implementation, and access new opportunities within the onchain economy.
Consumer Payments Through Self-Custodial Wallets
Alongside its enterprise offering, Startale also introduced Startale Card, a self-custodial Visa card built on Soneium, the Ethereum Layer-2 blockchain developed with Sony Group. The card enables users to spend eligible digital assets at more than 150 million merchants worldwide where Visa is accepted.
From stablecoins, developer tooling, privacy solutions to blockchain settlement, organizations can choose the capabilities they need to meet their business requirements.
With Startale OFK, enterprises can select the right building blocks for their business and accelerate their…
— Startale 💿 (@StartaleGroup) July 13, 2026
Unlike many existing cryptocurrency payment cards that require users to transfer assets into custodial accounts before making purchases, the Startale Card allows eligible assets to remain under users’ control while continuing to generate yield until they are used for payments. Users also receive cashback rewards denominated in USDSC, the company’s U.S. dollar stablecoin.
The launch expands the capabilities of the Startale App, which already combines digital asset management, trading, rewards, and Mini Apps within a single platform. Future updates are expected to introduce yield-generating vaults that allow users to earn passive returns while retaining access to assets for everyday spending.
✅ Powered by @soneium
✅ Receive USDSC cashback on every purchase
✅ Refer friends and climb the waitlist rankThe higher your rank, the earlier you get to own the Startale card.
Get there first.https://t.co/nZZudbjq7s
— Startale 💿 (@StartaleGroup) July 13, 2026
Watanabe said the company believed onchain technology should improve everyday financial experiences rather than add complexity. He added that the introduction of Startale Card represented an important step toward transforming the Startale App into a platform where users could manage, grow, and spend their digital wealth through a unified financial experience.
Building an Integrated Onchain Ecosystem
The new Onchain Finance Kits provide modular infrastructure for regulated blockchain services, while Startale Card enables users to spend self-custodied digital assets directly through the Visa network. Together, the products demonstrate Startale’s strategy of serving institutional clients and retail consumers through complementary blockchain solutions.
The company said OFK is intended to help banks, enterprises, and financial institutions launch blockchain products more efficiently, while the payment card focuses on increasing the practical utility of digital assets in everyday transactions.
By combining infrastructure for stablecoins, tokenization, blockchain settlement, payments, and consumer finance, Startale aims to strengthen the connection between traditional financial systems and the expanding onchain economy. The company also confirmed that the Startale Card waitlist has opened through the Startale App ahead of its broader public rollout, signaling the next phase of its expansion into blockchain-powered financial services.
