In a recent announcement, Telegram CEO Pavel Durov unveiled strategic plans to introduce monetization for the platform’s broadcast channels. The comprehensive scheme, revealed on Wednesday, promises financial benefits for content creators, set to take effect next month.
Durov’s Disclosure:
Durov shared details on how channel owners can capitalize on their content, indicating that they will be entitled to claim a significant 50% share of ad earnings generated from displaying their content to viewers. The remaining 50% will contribute to Telegram’s revenue stream.
Financial Prospects for Content Creators:
Content creators stand to gain from Telegram’s extensive audience on public channels, boasting an impressive 1 trillion monthly impressions. This move aims to provide an avenue for content creators to monetize their efforts on the platform.
Innovative Payment Mechanism:
Telegram’s Ad Platform is set to introduce an innovative payment mechanism exclusively utilizing the TON blockchain. This strategic move aligns with the increasing interest in the TON blockchain, highlighted by Animoca Brands’ November 2023 announcement to become the largest validator on the TON blockchain for building blockchain-based games on Telegram.
Blockchain’s Rising Potential:
The TON blockchain’s rising traction indicates a growing interest in its capabilities. The collaboration with Animoca Brands and the utilization of TON for Telegram’s advertising platform signify its potential for diverse applications beyond traditional communication.
Current Monetization Status:
Despite Telegram broadcast channels boasting over one trillion monthly views, the current monetization rate through Telegram Ads, a privacy-focused promotional tool, is a modest 10%. The global opening of the advertising platform is anticipated to significantly elevate this monetization rate, providing content creators with increased earning opportunities.
TON Token Surge:
Following these strategic announcements, the TON token experienced a notable surge in value. The token’s value surged from a 24-hour low of $2.14 to a high of $2.93, stabilizing at $2.63 at present. CoinMarketCap data reflects a remarkable spike in trading volume, soaring by over 350%.
Conclusion:
Telegram’s bold move to introduce monetization for broadcast channels and the exclusive utilization of the TON blockchain for payments present a paradigm shift in the platform’s revenue model. Content creators, with access to a vast audience, can now unlock substantial financial benefits. The surge in the TON token’s value further underscores the market’s positive response to Telegram’s strategic initiatives. As the advertising platform opens globally, the stage is set for increased monetization and growth within the Telegram ecosystem.
