The Trump family is reportedly preparing to launch a blockchain-based gaming experience focused on real estate, taking inspiration from popular mobile titles such as Monopoly GO!. As per an April 15 report by Fortune, sources close to the development indicated that the crypto-centric game is scheduled for release later this month and is being overseen by Bill Zanker, a longstanding business associate of former U.S. President Donald Trump.
This move marks the latest in a series of digital asset ventures tied to the Trump brand, which now spans across NFTs, stablecoins, decentralized finance (DeFi), and crypto mining. The forthcoming game is expected to integrate blockchain functionality, allowing players to engage in virtual real estate development through tokenized gameplay.
Real Estate Gameplay with a Blockchain Twist
Insiders familiar with the project described the game as featuring mechanics similar to those in Monopoly GO!, where players earn currency and build digital cities by navigating a board-like interface. However, the Trump-branded version reportedly layers blockchain capabilities into the mix, enabling ownership, transactions, and rewards through crypto tokens.
Despite the similarities in format, Hasbro—the owner of the Monopoly franchise—has clarified that it has not granted any licensing rights for this initiative. The company denied any formal association with the Trump family or its affiliates for a crypto-linked gaming project.
While a spokesperson confirmed that Zanker is actively working on a game with an anticipated late April release, they disputed that the concept directly mirrors Monopoly GO!, dismissing such comparisons as speculative. Furthermore, a source claimed that Zanker had attempted to reacquire rights to Trump: The Game, a Monopoly-style board game released in 1989 under the Trump brand. However, Hasbro is said to have informed him in 2024 that it no longer retained the rights to that legacy title.
Web3 Strategy Extends Across Crypto Ecosystem
The Trump family’s push into blockchain gaming appears to be part of a broader strategy to establish a significant presence in the Web3 space. Beyond the game itself, their activities span multiple crypto verticals, including DeFi protocols, stablecoins, and digital asset accumulation.
A venture known as World Liberty Financial, launched prior to the 2024 U.S. presidential election, has been at the center of these efforts. This entity has reportedly been acquiring significant holdings in cryptocurrencies such as Ethereum and Tron, while positioning itself to offer decentralized lending and financial services, although those offerings have yet to be rolled out.
The president of the United States is making a crypto game.
Mainstream media will cover Trump’s Monopoly-like game that “pays real money”.
News outlets will have to explain “what is a crypto game?” to millions of viewers.
Are you listening? ⌛️ pic.twitter.com/usWVSMCaEB
— OG (@yoitsOG) April 15, 2025
Corporate disclosures suggest that a company affiliated with Donald Trump is entitled to 75% of the venture’s net revenues. The Trump family is also reported to own 60% of the equity in the project, underscoring a substantial financial interest.
Donald Trump Jr., Eric Trump, and Barron Trump are all listed as “Web3 Advisors” for the initiative, and have actively promoted it through media channels and public events, signaling a personal commitment to the venture’s success.
Stablecoin and Bitcoin Mining Initiatives Gain Momentum
Further expanding their crypto footprint, the Trumps have announced plans to launch USD1, a stablecoin pegged to the U.S. dollar and backed by Treasuries and cash equivalents. The token is slated to operate on both the Ethereum and BNB Chain networks. The initiative aligns with ongoing discussions in Congress surrounding stablecoin regulations—legislation that Donald Trump has publicly supported.
In addition to this, the family has partnered with Hut 8 Corp., a well-known player in the crypto mining sector, to explore Bitcoin mining opportunities.
The cumulative effect of these ventures, from blockchain gaming to digital finance and mining, is positioning the Trump family as a prominent and increasingly influential entity within the crypto ecosystem. With multiple trademark filings, digital token launches, and high-profile promotional activity, their brand continues to merge with both crypto innovation and evolving policy discourse.
