eSports.com Inks Deal With German Soccer Club FC Köln
Five months after partnering with SK Gaming, Soccer Franchise FC Köln (/FC Cologne) has entered into a strategic agreement with blockchain technology based sports platform esports.com (ERT). Under the partnership, both parties will work together to create brand awareness. According to a survey conducted by NewZoo, ~167 million people across the world is expected to watch eSports per month this year. According to Goldman Sachs, by 2022, eSports industry will have 300 million viewers, challenging the position of NFL.
eSports.com is getting ready to cash on the fast growing popularity of esports. The partnership will lead to the exchange of data and other forms of assistance between esports and FC Köln. By providing a unified, transparent, and secured environment, eSports.com aims to have a head start in the growing industry.
The partnership may also pave way for an increase in trading volume and price of its native token ERT, which is mainly traded in HitBTC. eSports.com is also working to make its platform more attractive to the user. In this regard, new features are expected by the summer end. By the year end, the portal aims to beat the competition with many more new features and become the largest esports portal in the industry.
To achieve the objective, Nik Adams and Tom Villinger are forming a supervisory board with Melissa Blau. Adams is the founder and vice president of Turtle Entertainment. He also held leadership positions in industry peers such as Twitch and ESL. Villinger, CEO of Zukunftsfonds Heilbronn, is a well-known venture capitalist. Notably eSports.com has also acquired a 19.5% stake in the Asian developer iCandy. This provides them access to millions of Asian gamers who are a part of the iCandy network.
Notably, on June 11, Fatfish Internet Group, an international venture investment firm listed in the Australian Stock Exchange, acquired a 3.45% stake in eSports.com.
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