Metahype is a first-of-its-kind, participatory look into the metaverse that Cupra steers. Cupra is an independent brand that grew out of the VW Group’s SEAT name. Cupra showed off Metahype at the Exponential Impulse event in Berlin. They called it a virtual island that keeps growing and gives brands, artists, and groups a place to connect, work together, make emotional experiences, and share them.
The island is made up of different areas and shared places that brands, companies, and artists can buy and use to connect with and engage the younger generation. Metahype is made up of three areas: Metahype Square, Cupra, and Primavera Sound.
When a person gets to Metahype Square, they get a Metahype Passport and a Dynamic NFT that shows how well-known each Hyper is. Cupra has made a way to make the platform more like a game by giving Hypes to people who interact with it and use it. With these rules, it will be easier to look for unique chances and unexplored areas within Metahype.
Cupra says that the most interesting thing about Metahype is CUPRA Next, which lets people shape the future of Cupra by customizing their own version of the virtual sports car Cupra DarkRebel using a Hyper Configurator.
METAHYPE, the company, has fully opened for business. Along with Cupra, this is a place where brands, companies, and artists can connect with young people. Sven Schuwirth, the chief operating officer of Cupra, says that the brand wants to bring together different groups and help them reach their full joint and creative potential through a unique brand experience and interaction.
With this project, we want to change the way people think about and feel feelings and events without being bound by the real world. Because of this, we called it “Exponential You.”
Cupra has shown that the CUPRA Metahype District is made up of five separate places with their own experiences.
is a place where people from the CUPRA Tribe can meet and talk to each other and hang out.
is a platform that gives users the chance to learn more about the brand’s racing history by taking part in three different racing games that test their driving skills.
a place to discover and explore CUPRA’s models, meet CUPRA masters and experience the latest CUPRA Tavascan
the space where we showcase CUPRA beyond the automotive world –browsing the CUPRA Collection Boutique, or taking part in Dancing Challenges curated by Primavera Sound
where users can influence the future design of the CUPRA DarkRebel
Metahype is all about collaboration and that’s why Primavera Sound is one of the first brands to join Metahype; more partners will follow soon, Cupra says. Primavera Sound will offer music related content on the platform and a gamified DJ academy to inspire the next generation of music lovers.
Developed mostly in-house and with local partners, Metahype’s overarching objective is to connect different communities and ‘unleash the power of collaboration’.
