Black Sheep Ops (BSO) has announced the launch of its office and podcast studio in Meta Horizons’ City of Atem, situated on Golden Avenue, marking a significant milestone in the marketing agency’s trajectory. BSO, founded by industry veteran and change agent Amy Kauffman, has become the first marketing agency to establish a physical presence within the metaverse, solidifying its reputation as a pioneer in innovation.
Kauffman, Founder and CEO, expressed her enthusiasm for expanding into the metaverse, recognizing the potential to reshape brand experiences and redefine marketing strategies in the digital era. She stated, “This move exemplifies our commitment to adopting the best- and next-practices, empowering brands to excel in the metaverse.”
BSO’s metaverse office has been thoughtfully designed to foster creativity and collaboration. With a bi-level floor plan inspired by Kauffman’s modern sensibilities and incorporating biophilic aesthetics, the office serves as the ultimate marketing hub. It encompasses a state-of-the-art podcast studio, a brainstorming loft, and a conference room.
As a forward-thinking company, BSO is dedicated to delivering advanced strategies that combine traditional expertise with transformational methodologies to benefit brands. Kauffman emphasized the importance of demystifying new technology channels and removing barriers to entry. She believes that through the utilization of virtual reality (VR) and extended reality (XR), marketers can harness the power of storytelling and create immersive experiences that captivate and deeply connect with consumers.
BSO’s metaverse office is now open, and the cutting-edge podcast studio is available for lease or rent, offering content creators an ideal platform to expand their reach through new formats. Details regarding the upcoming BSO meta office launch event and office hours for the new meta location will be announced soon.
The comprehensive suite of services provided by BSO encompasses brand marketing and metaverse solutions, including metaverse strategy development, immersive advertising campaigns, and event planning and activation within virtual spaces.
