Rhuna, an AI-driven white-label event infrastructure platform known for supporting major global live experiences, has confirmed a strategic collaboration and investment agreement with the Aptos Foundation. This partnership aims to introduce a new generation of intelligent, scalable, and secure event technologies by integrating the high-speed and low-latency architecture of the Aptos blockchain network.
The collaboration is set to enhance Rhuna’s modular system, which merges software and hardware components tailored for seamless event execution. Through Aptos’ capabilities, Rhuna intends to deliver real-time automation, greater transparency, and advanced data analytics, thereby streamlining the experience for both organizers and attendees.
Enhancing Event Performance with Smart Infrastructure
Rhuna’s platform incorporates a range of functions designed to optimize live events. Among its key features is a closed-loop tokenized payment system that facilitates fast, secure transactions—both online and offline. This system aims to reduce transaction fees and ensures functionality even in areas with weak connectivity. Additionally, the platform opens up fresh revenue possibilities via NFT-based resale royalties, token-linked benefits, and instant loyalty rewards, all designed to increase attendee engagement and long-term value.
The event experience is further improved with streamlined entry protocols, including QR codes, facial recognition, and NFC-enabled wearables. According to Rhuna’s operational blueprint, such innovations can reduce check-in times from ten minutes to under two. Simultaneously, AI-powered analytics enable event managers to gain real-time insights into crowd dynamics, purchasing behavior, and venue traffic, enabling more responsive staffing, pricing strategies, and marketing initiatives.
Rhuna also simplifies user onboarding through social or email logins, creating instant wallets for attendees regardless of whether they come from traditional (Web2) or blockchain (Web3) environments. This approach helps bridge technological gaps and supports mass adoption.
Scaling Global Impact with Aptos Integration
By adopting the Aptos blockchain, Rhuna aims to support millions of concurrent transactions with sub-second finality during high-demand event periods, all while reducing operational costs for event organizers and participants. Since its operational launch in 2023, the platform has facilitated over $90 million in event-related transactions and catered to more than two million unique attendees across 165 global events. Rhuna is now targeting an ambitious goal of reaching over 30 million users by 2027, spanning music festivals, expos, sports clubs, and theme parks.
Rhuna’s leadership team believes Aptos delivers the kind of performance and developer-friendly infrastructure that blockchain has long promised. With this partnership, the company intends to blend AI and blockchain to create personalized experiences on a mass scale. Organizers can now implement unified Web2 and Web3 solutions while simultaneously discovering new income streams and providing smoother user interactions.
Tools for Ecosystem Growth
The Rhuna ecosystem includes a discovery concierge powered by AI to guide users through events, loyalty programs, and resale opportunities. It also supports hardware integration with plug-and-play solutions like facial recognition cameras and point-of-sale terminals. Token-based tools for organizers include loyalty integrations, dynamic access tiers, and staking rewards.
Developers and partners can integrate these services into existing infrastructures using Rhuna’s APIs and SDKs, eliminating the need to overhaul front-end systems. The platform’s design is also intended to benefit external stakeholders such as marketing firms, payment providers, venue operators, and equipment manufacturers by accelerating their shift to Web3 without requiring a full system rebuild.
Through this partnership with Aptos, Rhuna is positioning itself as a key player in the future of smart, blockchain-enabled event management—offering both technological sophistication and mass-market readiness.
