Bitget, a prominent cryptocurrency exchange and Web3-focused company, expanded its international outreach during the MotoGP of Germany held at the Sachsenring circuit from July 11 to 13. This marked the firm’s second major engagement under its ongoing partnership with MotoGP, blending the thrill of high-speed motorsports with the innovative appeal of crypto trading. The initiative was designed to captivate the attention of MotoGP’s global audience, which exceeds 50 million across digital platforms, and further align digital finance with mainstream sports culture. Notably, the partnership was announced last month.
Merging Speed with Smart Trading
A focal point of Bitget’s presence at the German Grand Prix was its fan zone booth, which drew in tens of thousands of racing enthusiasts. The booth featured a MotoGP bike simulator, offering visitors an adrenaline-fueled virtual experience, along with exclusive merchandise from the Bitget x MotoGP collection. The brand sought to parallel the intensity of racing with the dynamic nature of crypto trading, reinforcing its theme of blending smart trading with speed.
According to Bitget’s CEO, the company’s participation was aimed at narrowing the gap between digital finance and everyday lifestyle experiences. The racing event was seen as a platform to showcase how engaging and rewarding the world of crypto trading could be—comparable to the high-stakes excitement of MotoGP itself.
Extending the Experience Online
In tandem with its on-site engagement, Bitget rolled out a dedicated MotoGP landing page to extend the reach of its campaign beyond the racetrack. This digital hub provides race updates, promotional campaigns, and ongoing giveaways. Among the rewards are race tickets, limited-edition collectibles, and Bitget trading bonuses. Additionally, the platform will soon introduce a mini-game titled the Smarter Speed Challenge, where users can compete in a virtual race to climb the leaderboard and win exclusive prizes. The goal is to maintain engagement well after the final lap is completed.
We're thrilled to announce that Bitget has become the Regional Partner of MotoGP for selected Grand Prix events in 2025! 🏁
Kicking off at the iconic Mugello Circuit, the partner brings together the breakneck speed of racing with the high-stakes precision of crypto trading.… pic.twitter.com/uQvaVUGVw9
— Bitget (@bitgetglobal) June 21, 2025
Bitget is strategically using MotoGP’s wide global influence to connect with emerging crypto markets and appeal to a broader demographic. Regions with increasing crypto adoption are particularly targeted through this partnership, making motorsport a strategic gateway for onboarding new Web3 users.
Long-Term Engagement Through Sports
This campaign is part of a season-long activation strategy developed by Bitget in collaboration with MotoGP. Future activities will include regional events, themed challenges, and interactive content aimed at deepening user involvement and growing the brand’s presence in key markets. By consistently engaging fans both online and offline, Bitget is working to solidify its reputation not just as a trading platform, but as an experiential brand committed to innovation, community, and entertainment.
The MotoGP Germany event highlighted how sports and blockchain can intersect, offering a glimpse into the evolving role of crypto firms in mainstream entertainment and culture. Bitget’s fusion of racing adrenaline and digital finance continues to redefine how users interact with both worlds.
