My Lovely Planet, a Web3-based gaming platform with a strong environmental focus, has earned a notable distinction as the first blockchain game to be featured on Google’s #WeArePlay campaign. The listing positions the game as a pioneer in combining mobile entertainment with meaningful ecological action, while also marking a milestone for Web3 gaming in mainstream platforms.
The game, developed by My Lovely Company (MLC), is designed to raise awareness of climate issues through user engagement. The project’s founder and CEO, Clément Le Bras, indicated that inclusion in Google’s campaign is expected to significantly boost the game’s reach and influence. He emphasized that widespread adoption of such platforms could contribute meaningfully to environmental education and action.
A unique feature embedded in the gameplay is the real-world impact of player progress. For every 100 levels completed by a player, the platform commits to planting a tree. This initiative has been realized through collaborations with prominent non-governmental organizations across the globe. At the current stage, the project has already facilitated the planting of over 380,000 trees worldwide. The development team has set an ambitious long-term goal of reaching one billion trees by the end of the decade, thus converting screen time into measurable environmental progress.
The current wave of increased crypto market activity in 2025 has coincided with a rise in interest in My Lovely Planet. As part of its incentive model, players who collect in-game diamond gems are given the opportunity to exchange them for the platform’s native MLC token. This feature is accessible to those who have staked a minimum threshold of $100 worth of MLC tokens, thereby integrating blockchain functionality into gameplay rewards.
✨GOOGLE PLAY STORE x MY LOVELY PLANET ✨
Lovely Family, we have an amazing news to share.
We’ve been selected by Google to be part of the #WeArePlay program, which celebrates the most inspiring apps in the world on the Play Store.
Among millions of apps on the Play Store, we…
— My Lovely Planet (@MyLovelyPlanet1) May 22, 2025
To enhance engagement, My Lovely Planet has also incorporated artificial intelligence into the platform. This strategic upgrade is expected to increase interactivity and improve the player experience across all levels. The introduction of AI is aimed not only at maintaining user interest but also at reinforcing the impact of the environmental mission by making tree planting feel more tangible and rewarding.
Google Play Store selected us TOP 2025 Apps!
My Lovely Planet is part of the TOP 2025 #WeArePlay Play Store Apps!
In the next few months and years, we are going to onboard millions of players on the game.
And they will all have a 1-click access to buy $MLC$MLC 's adoption… pic.twitter.com/fl5x4V8AfS
— My Lovely Planet (@MyLovelyPlanet1) July 24, 2025
The MLC token functions as the central asset within the game’s ecosystem. It supports a wide range of in-game and potentially external economic activities. With the broader crypto market experiencing bullish sentiment, the token is seen as having potential to play a meaningful role in supporting environmental efforts, particularly in global reforestation.
According to the project team, being highlighted by Google Play through the #WeArePlay campaign represents more than just recognition for the platform—it symbolizes a larger movement towards purpose-driven mobile gaming. The developers expressed optimism that their project could inspire similar ventures focused on sustainability and global impact.
Through a combination of Web3 mechanics, gamified incentives, and ecological responsibility, My Lovely Planet continues to position itself as a unique model for integrating digital entertainment with meaningful real-world outcomes. The project underscores the growing capacity of gaming to contribute to social and environmental causes while offering players a rewarding and purpose-aligned experience.
