Adidas Originals and FEWOCiOUS Collaborate on NFT Sneaker Release, Blending Art and Fashion in the Metaverse
On June 22, the OpenSea marketplace will see the launch of the “Trefoil Flower Mint Pass” by Adidas Originals. This unique offering will allow customers to purchase a total of 4,500 non-fungible tokens (NFTs) that can be exchanged for a new pair of sneakers called Campus 00s, which have been collaboratively designed with FEWOCiOUS, a young artist often hailed as the “little genius of crypto art.”
By acquiring the Trefoil Flower Mint Pass, holders will have the exclusive opportunity to acquire physical sneakers during the summer of 2023. Priced at 0.25 ethers, equivalent to approximately 400 euros, the NFTs will also be upgraded to a digital twin of the product for use in FewoWorld and ALTS by Adidas. Additionally, it has been revealed that the Campus 00s sneakers will incorporate an NFC badge that will be linked to an NFT.
Expressing enthusiasm over the collaboration, FEWOCiOUS exclaimed, “Working with Adidas is a dream come true. I can’t believe that just four years ago, I was painting Adidas shoes in my own bedroom, and now I have the official opportunity to collaborate with them.”
Through the “Trefoil Flower Mint Pass,” Adidas Originals aims to offer NFTs that can be exchanged for the physical sneakers named Campus 00s, which have been envisioned by the artist FEWOCiOUS.
Introducing @adidasOriginals x @FEWOCiOUS
Embrace a harmonious collision of perspectives as we step into a new frontier of collaboration with @FEWOCiOUS 👟
Having built a reputation for his bright aesthetic, the artist embodies a youthful energy that lives within the… pic.twitter.com/F10Q0nwQ75
— adidas Originals (@adidasoriginals) June 13, 2023
Adidas ventured into the Web3 space in the autumn of 2021 with its project called “Into The Metaverse,” in partnership with the Bored Ape Yacht Club collection of non-fungible tokens, which recently concluded its final phase. Since then, the sportswear manufacturer has been actively pursuing various initiatives, including the launch of an NFT collection in collaboration with the Italian label Prada on Polygon.
In a similar vein, Nike, Adidas’ rival, recently introduced a collection of digital sneakers called “Our Force 1” (OF1), featuring its iconic Air Force 1 model.