Betterment Expands Investment Offerings with New Crypto Portfolio
Betterment, the largest independent digital investment advisor in the United States, has unveiled its latest addition, the Bitcoin/Ethereum Portfolio, as part of the Crypto Investing by Betterment suite. This newly introduced portfolio provides investors with a direct avenue to participate in the two leading cryptocurrencies, offering a valuable component for those considering crypto assets in their long-term investment strategy.
Expanding Crypto Investment Options
The Crypto Investing by Betterment suite offers a range of options for investors seeking exposure to the cryptocurrency market. The Universe portfolio offers a diversified assortment of cryptocurrencies, granting investors broad exposure across the expansive crypto landscape. The Sustainable portfolio focuses on cryptocurrencies that transact sustainably or are associated with networks that prioritize sustainability. Lastly, the BTC/ETH portfolio provides investors with direct access to Bitcoin and Ethereum, two of the most influential and liquid tokens within the cryptocurrency market.
Mike Reust, President of Betterment, emphasized the significance of this development, stating that, “Crypto remains an important and continuously evolving part of the investment landscape. Our BTC/ETH Portfolio represents the next step in Betterment’s commitment to providing an automated solution to customers who seek diversified exposure to the asset class.”
Comprehensive Crypto Support
In addition to its expanded investment offerings, Betterment offers an extensive array of resources and assistance for both investors and financial advisors interested in the cryptocurrency realm. Their crypto team delivers educational materials, expert insights, and customer service support, enabling individuals to make well-informed decisions regarding their crypto investments.
Established in 2010, Betterment’s overarching mission is to enhance people’s financial well-being through their online financial advisory services. They offer user-friendly solutions for saving, investing, and retirement planning, tailored to individuals’ unique needs and levels of experience. Presently, Betterment assists more than 800,000 customers in managing a cumulative asset value exceeding $40 billion.
Betterment’s introduction of the Bitcoin/Ethereum Portfolio underscores their dedication to expanding investment options and empowering individuals to participate in the evolving landscape of cryptocurrencies. With their diverse suite of crypto investment choices and a commitment to providing educational resources, Betterment seeks to facilitate informed and strategic crypto investments for their growing customer base.