Bialetti Adopts Blockchain with Launch of NFT Based Royalty Program
Bialetti, a renowned coffee brand with a century of expertise, is embracing blockchain technology and launching a cutting-edge Web3 loyalty hub. Through the use of ‘Moka Expressions’ NFTs, the brand is revolutionizing the way coffee enthusiasts engage with their products. Early access to the membership will be available on Nifty Gateway starting from July 13, followed by public access on July 14.
Moka Expressions NFTs artfully capture the essence of coffee in the digital realm. The Bialetti Web3 loyalty hub offers crypto enthusiasts and coffee lovers a unique opportunity to join a passionate community centered around Moka Express while earning both digital and real-world rewards.
Bialetti’s initial collection of NFTs consists of four exclusive designs that celebrate the timeless rituals of coffee. By participating in the loyalty program, fans of the brand can acquire these digital collectibles and gain access to various physical and digital experiences.
The Moka Expressions collection is divided into three tiers, catering to collectors with different preferences:
Premium: This tier pays homage to coffee rituals and includes a single, limited-edition Moka Expressions NFT. Members at this level also enjoy handcrafted privileges exclusively available to them.
Rare: Designed with creative brilliance, these collectibles represent the perfect cup of Moka Express coffee. Each holder in this tier receives a pair of limited-edition Moka Expressions NFTs and gains access to an array of exclusive perks.
Ultra Rare: The most sought-after collection offers an ultra-rare Moka Expression NFT, along with all the benefits of the Premium and Rare tiers. Additionally, members in this tier receive exclusive gifts and extraordinary experiences.
Excitingly, Bialetti has teased a range of rewards for NFT holders, including coffee tastings, masterclasses, downloadable artworks, free bags of Bialetti Italian coffee, surprise airdrops, virtual event access, meetings with the brand’s team, and VIP perks at select Bialetti stores. However, the exact distribution of these rewards remains undisclosed.
— Moka Expressions by Bialetti (@BialettiPerks) June 27, 2023
By introducing this Web3 loyalty hub with exclusive NFTs, Bialetti exemplifies how traditional companies can leverage blockchain technology to innovate their offerings and reward customers. With a rich history dating back to 1919, Bialetti demonstrates its commitment to enhancing coffee experiences and attracting a broader audience.