Milk Partners, the operator of the blockchain-based loyalty integration platform known as ‘MiL.k,’ has officially announced the signing of a memorandum of understanding (MoU) with Agate, a prominent game developer in Southeast Asia and the largest game developer in Indonesia. This strategic partnership is designed to foster collaboration in expanding the Web3 ecosystem, leveraging each company’s expertise in gamification solutions and blockchain-based loyalty ecosystems.
Agate and Milk Partners Sign MoU for Collaborative Web3 Growth
Agate, renowned as Indonesia’s leading game developer, has experienced rapid growth with a string of popular games including Earl Grey, Rupert Guy, Football Saga 2: The Legend Reborn, Memories: My Story, My Choice, and the Valthirian Arc Series. Recently, the company has been actively venturing into the Web3 realm with the development of Mythic Protocol, a Web3 game.
On the other side, Milk Partners operates MiL.k, a blockchain-based loyalty integration platform that enables users to efficiently manage and consolidate reward points from various service providers. These points can then be exchanged for Milk Coin (MLK), facilitating connections across diverse domains such as travel, leisure, shopping, and lifestyle. Over the past year, Milk Partners has been steadily expanding its presence in Southeast Asia through strategic partnerships, including those with airasia, the Malaysia-based low-cost carrier, and GetPlus, the Indonesia-based loyalty coalition program.
Enhancing User Experiences in Gaming and Loyalty Ecosystems
Unified in their vision and strategic objectives, both companies have come together under this MoU to work closely toward the expansion of their respective ecosystems. This strategic partnership holds the promise of delivering a range of captivating co-marketing initiatives, blending Agate’s gamification solutions with MiL.k’s localization strategy. These initiatives are poised to offer an exclusive Web3 experience to Indonesian users.
Shieny Aprilia, Co-Founder and CEO of Agate, expressed her thoughts on the collaboration, stating, “This collaboration marks a significant step in our commitment to delivering cutting-edge game-based and gamification solutions and creating added value for our customers. Together with MiL.k, we aim to unlock new realms of possibilities at the intersection of gaming and blockchain technology, enriching the gaming experience for all.”
Jayden Jo, CEO of Milk Partners, also shared his enthusiasm for the partnership, saying, “I’m thrilled to announce this partnership with one of the largest game developer companies in Southeast Asia. With Agate’s local experience and expertise, MiL.k will bring a substantial number of Agate’s users into the Web3 world, combining it with MiL.k’s loyalty ecosystem. This collaboration will generate great synergy to grow each business by connecting Indonesia and Korea and also, Game and Loyalty ecosystem.”
This strategic partnership signifies a major step forward for both companies, as it paves the way for the delivery of more practical and enjoyable Web3 experiences in the daily lives of their users. As the worlds of gaming and blockchain technology continue to converge, this collaboration promises to shape a dynamic and vibrant future for the Web3 ecosystem.
