The company Milk Partners Co., Ltd., responsible for the blockchain-based point integration platform ‘MiL.k,’ has recently entered into a strategic partnership with SK Planet, led by CEO Hansang Lee. The announcement was made by Milk Partners Co., Ltd.’s CEO, Jungmin Cho. The collaboration between these two entities represents a robust foundation of confidence within the web 3.0 sphere and the blockchain sector.
Keyinside, the parent company of Milk Partners, has been a co-developer throughout the entire project development process of SK Planet’s blockchain platform ‘UPTN.’ This has included active participation in business consultation and technological development. The UPTN platform, proprietary to SK Planet, has been constructed on the Avalanche subnet, which is part of the global mainnet. The company has recently initiated its inaugural project, the membership NFT for OK Cashback, and has also unveiled its proprietary Wallet.
A ceremony was conducted at SK Planet’s office building in Pan-gyo to commemorate the partnership. During the event, the two companies committed to collaborating for the progress of the Web 3.0 and blockchain industry, leveraging their distinctive infrastructure and technology. The primary partnership will entail co-marketing initiatives aimed at boosting engagement with SK Planet’s “Road to Rich” NFT project under the OK Cashback umbrella, which was recently launched. Later this month, the MiL.k app will provide access to the Road to Rich event.
Both companies have set a goal to establish a connection between MiL.k and OK Cashback by the end of this year, enabling users of both platforms to access point exchange services.
The CEO of Milk Partners, Jungmin Cho, has expressed his expectations for the future synergy between the two companies. He stated that as major partners in blockchain projects promoted by large companies, he anticipates significant results from their collaboration. As a team, their aim is to provide customers with even more advantageous and beneficial services.
Gyosu Kim, the leader of SK Planet’s CX business division, highlighted the importance of fostering synergy with Milk Partners through business collaboration in the web3 industry. According to his statement, SK Planet will expand the UPTN ecosystem by providing a range of services, including shopping, membership, and ticketing, to offer users a comprehensive service experience continuously. This will begin with the newly launched OK Cashback NFT membership.
