CDARI has entered into a strategic partnership with Aylab, a Web3 advertising network, to enhance how decentralized applications (dApps) attract and retain users. This collaboration is set to reshape user acquisition models within the blockchain ecosystem by utilizing Aylab’s programmatic advertising network and its native token, ATL (Aylab Traffic Loop), as a foundational component.
The partnership aims to enable decentralized projects to grow more efficiently by combining Aylab’s ad infrastructure with CDARI’s experience in scaling community engagement. The central feature of the alliance, the ATL token, is positioned as a governance tool that places the community at the center of marketing efforts, offering a decentralized approach to campaign execution and optimization.
ATL Token and Proven Growth Framework
The collaboration’s effectiveness is already being demonstrated through its association with Gamifly, a prominent decentralized platform ranked at the top of DappRadar. Previous campaigns managed by Aylab helped Gamifly onboard over 2.5 million wallets and facilitate more than 50 million on-chain transactions. This evidence supports the view that data-informed, incentivized marketing strategies can drive substantial and sustained growth in the Web3 sector.
The ATL token serves multiple functions within the Aylab network, beyond just traffic acquisition. It incentivizes user interaction through rewards while also enabling community members to participate in decision-making around campaign settings and platform development. This adds a layer of governance and transparency often missing from conventional digital marketing models.
Data-Driven Advertising for Sustainable Growth
CDARI’s contribution to this alliance focuses on bringing a performance-oriented mindset to Web3 user acquisition. The group emphasizes that quality engagement is more valuable than sheer volume, and that programmatic advertising—when adapted to decentralized platforms—can deliver results that are both scalable and accountable.
Projects already integrated into Aylab’s advertising network, including those on blockchains like Mantle, Skale, and Bitmedia, have reportedly seen measurable increases in user activity and engagement. The system’s design, which includes advanced data analytics and behavior tracking tools, provides developers with a clear understanding of campaign performance. This, in turn, allows for continuous refinement of user acquisition strategies based on real-world interactions.
Building a Community-Centric Ecosystem
The model promoted by CDARI and Aylab moves beyond traditional advertising approaches by embedding community values and transparency into the heart of campaign management. With more than three million unique active wallets within the Gamifly ecosystem, the network already demonstrates the potential of combining community participation with data science in user acquisition.
This approach is expected to benefit not only developers and marketers but also everyday users who engage with decentralized platforms. Participants are rewarded with ATL tokens for contributing to the ecosystem, aligning economic incentives across all stakeholders.
Future Expansion and Strategic Vision
Looking ahead, both CDARI and Aylab intend to onboard additional blockchain projects and further enhance the utility of the ATL token. Planned developments include the integration of more sophisticated analytics tools, greater campaign customization, and deeper interoperability with leading dApps.
By prioritizing transparency, decentralization, and real user involvement, this partnership is establishing a scalable framework for growth within the Web3 sector. Their combined efforts mark a significant step toward making user acquisition more democratic and effective, setting a new standard for how marketing and growth are approached in decentralized ecosystems.
