CheersLand has officially entered into a strategic partnership with Snowball Money, marking a significant move toward improving Web3 identity infrastructure and overall user experience. The collaboration is designed to make digital identity management more seamless by reducing complexity across multiple blockchain networks. By combining their capabilities, both platforms aim to deliver a more cohesive and intuitive interface that can help Web3 reach a broader audience.
The two companies have emphasized that they are aligned on a shared objective of making Web3 more accessible and user-friendly, while still preserving the essential principles of decentralization. Their joint effort reflects a belief that mass adoption of blockchain technology depends heavily on reducing friction for everyday users without compromising security or autonomy.
Modular Naming Services at the Core
At the center of this alliance is Snowball Money’s Modular Naming Services, commonly referred to as MNS. This system is designed to provide users with a single, universal identity that functions across different blockchain ecosystems. Instead of managing multiple wallet addresses and separate identities, users can interact with decentralized applications using one recognizable name.
Through the integration of MNS, CheersLand users gain the ability to operate under a consistent identity across chains. This approach improves everyday usability by simplifying payments, enabling easier reputation tracking, and supporting smoother on-chain interactions. By addressing fragmented identity management, the solution targets one of the most persistent challenges in the Web3 space.
Enhancing Onboarding and Trust
Both organizations have highlighted that improving user experience is critical for wider Web3 adoption. Historically, newcomers have faced hurdles such as complicated wallet addresses, inconsistent identity standards, and confusing user interfaces. The partnership seeks to remove these obstacles by offering a more streamlined and intuitive identity layer.
As part of the collaboration, CheersLand plans to integrate Snowball Money’s identity framework into its platforms focused on real-world assets, decentralized physical infrastructure networks, and metaverse environments. This integration is expected to result in faster onboarding, clearer peer-to-peer communication, and stronger trust signals within decentralized ecosystems.
Connecting the Metaverse and the Real World
CheersLand positions itself as a bridge between virtual environments and real-world applications, particularly within RWA marketplaces and DePIN initiatives. The adoption of Snowball Money’s cross-chain identity layer reinforces this mission by adding a reliable and portable identity component that functions across different use cases.
📢 Exciting Partnership Alert! 📢
We’re teaming up with @snowball_money to bring seamless Web3 identity to even more users!
One name across all chains—making crypto UX frictionless. Snowball’s Modular Naming Services(MNS) is changing the future of Web3 ! 👀❄️ pic.twitter.com/Z9lwmyQGey
— CheersLand | #RWA #DePIN (@cheers_land) January 5, 2026
With a unified identity system, users can carry their reputation, credentials, and transaction history across both digital and physical applications without interruption. This continuity opens the door to new possibilities in gaming, social platforms, payments, and asset ownership, creating a more integrated Web3 experience.
Expanding the Reach of Universal Identity
Snowball Money is focused on building a universal layer for identity, payments, and reputation that can serve both human users and AI agents. Its infrastructure is built on LayerZero Core, allowing the network to remain interoperable, secure, and decentralized at the same time.
By partnering with CheersLand, Snowball Money is extending its identity solutions into new environments and reaching a wider user base. The collaboration supports Snowball Money’s broader ambition to become a foundational identity layer for the expanding Web3 ecosystem.
A Signal of Industry-Wide Collaboration
The alliance reflects a growing trend within Web3 development toward cooperation rather than isolation. Instead of building closed and competing systems, more projects are choosing to collaborate on interoperable solutions that benefit the entire ecosystem.
For users, this shift translates into fewer technical barriers and a smoother experience. For developers, it creates opportunities to build applications around standardized, cross-chain identity. For the industry as a whole, it points to a future that is more decentralized, connected, and user-focused.
As integration efforts continue, both CheersLand and Snowball Money have indicated that additional features and use cases will be introduced over time. With identity playing a central role in the next phase of blockchain adoption, this partnership positions both projects as key contributors to advancing Web3 usability and innovation.
