Circle of Games (COG), a prominent multi-gaming app supported by Nazara Technologies, marked its entry into the MENA region with an impressive launch at the Global Game Show held at Dubai’s Grand Hyatt Exhibition Centre. The launch underscored COG’s ambition to revolutionize the casual gaming sector by bridging Web2 users with cutting-edge Web3 technology. The event attracted leading figures from the gaming and blockchain industries, including notable gamers and Web3 enthusiasts.
Yat Siu, Chairman of Animoca Brands, attended the event as the chief guest, adding further credibility to COG’s rising stature in the global casual gaming space. During his keynote speech, Siu acknowledged the platform’s innovative model and its commitment to inclusivity. He emphasized COG’s role in pioneering the integration of blockchain technology with casual gaming, positioning it as a transformative force in the evolving Web3 gaming market.
The event showcased COG’s portfolio of popular games, which include global favorites such as Ludo, Fruit Slash, Bubble Shooter, Chess, and 8-Ball Pool. With six games currently live, the platform has outlined a roadmap to expand its offerings to more than ten games by the first quarter of 2025. COG aims to become a top platform for casual gamers worldwide, promising a seamless and engaging user experience.
Strategic Partnerships and Impressive Growth Plans
Circle of Games highlighted its unique positioning in the gaming industry by leveraging collaborations with major partners such as Nazara Technologies, The Hashgraph Group, XDC Ventures, and Chingari. These alliances provide COG with access to over 500 million users across more than 50 countries, amplifying its global reach and growth potential.
The audience at the launch event was treated to live gameplay demonstrations, offering a first-hand look at the app’s intuitive interface, multi-chain and multi-token integrations, and diverse gaming options. With over 500,000 registered users already on board, COG has set ambitious goals to expand its user base to 25 million by the end of 2025 and 100 million by 2027. The platform’s early success within the Web3 ecosystem positions it as a significant player in casual gaming’s next era.
A Night of Networking and Success
The event was celebrated as a major success, fostering discussions about the intersection of gaming and blockchain technology. Attendees from the gaming, blockchain, and investor communities engaged in conversations exploring future opportunities for collaboration. The evening concluded with a networking session where stakeholders discussed the promising outlook for Web3 casual gaming in the MENA region.
Rabilal Thapa, CEO of Circle of Games, shared insights into the company’s vision for the future. He emphasized that the MENA launch represented a significant milestone for COG, driven by a strong ecosystem, key partnerships, and an experienced team. Thapa reiterated the company’s commitment to delivering an exceptional gaming experience to users across the globe.
Focused Expansion Across MENA and Beyond
COG’s entry into the MENA region is part of an ambitious expansion strategy. The company plans to launch operations in the UAE by Q4 2024, followed by rollouts in Saudi Arabia, Kuwait, and Bahrain by early 2025. Further expansion into Turkey, Egypt, and Morocco is scheduled for the second quarter of 2025.
COG projects that its user base in the MENA region will reach 7.5 million by 2025, 18 million by 2026, and 25 million by 2027. The company’s growth strategy relies heavily on partnerships with regional entities, which will help it tap into established networks and accelerate adoption. These collaborations are expected to enhance COG’s competitive edge, enabling it to deliver tailored gaming experiences that resonate with the preferences of the MENA audience.
By capitalizing on these strategic alliances and an expanding portfolio of engaging games, Circle of Games is positioning itself as a dominant platform in the Web3 casual gaming space, with a clear focus on user accessibility, innovation, and growth.
