CROSS, an emerging open blockchain gaming platform, is making significant strides in establishing a comprehensive ecosystem to secure its position in the blockchain gaming sector. Under the leadership of Henry Chang, founder of CROSS and CEO of Nexus (previously known as Action Square), the company is focusing on strategic collaborations, organizational expansion, and targeted recruitment to shape the future of its platform.
Since Chang’s appointment as CEO in January and the company’s rebranding from Action Square to Nexus, efforts have been directed toward executing a structured blockchain strategy centered on the CROSS platform. To accelerate growth, the company has partnered with leading game developers such as Line Games, 0x&, and TAB Games. These partnerships enable CROSS to provide a diverse portfolio of games, ranging from casual titles like Dragon Flight to more complex MMORPGs like Rappelz M, reinforcing its commitment to offering a broad spectrum of gaming experiences.
Expanding Global Infrastructure
Alongside its rapid progress in domestic markets, CROSS is also working toward the development of a global framework that supports a sustainable blockchain gaming ecosystem. As part of this effort, the company established the Opengame Foundation (OGF) in Zug, Switzerland, in February. Recognized as a prominent hub for blockchain innovation, Zug provides an ideal environment for advancing blockchain initiatives. The foundation operates in compliance with the European Union’s Markets in Crypto-Assets (MiCA) Regulation, ensuring that the project adheres to international regulatory standards.
By establishing a presence in a key blockchain-friendly jurisdiction, CROSS aims to build a robust foundation for global expansion while maintaining regulatory compliance. This move aligns with the company’s long-term vision of creating a reliable and transparent blockchain gaming environment.
Focus on Talent Acquisition and Leadership Enhancement
The leadership approach adopted by Chang revolves around speed and focus, driving the company’s rapid expansion. Demonstrating this commitment, he has significantly strengthened the organization by onboarding more than 50 blockchain specialists within a short span of two months. His perspective on workplace culture emphasizes that outstanding professionals attract other top talents, highlighting that having a strong team is essential for Nexus’ efficient operations.
In addition to internal growth, CROSS has bolstered its leadership by bringing Jae-Kyung Song into the Opengame Foundation. Song, widely acknowledged as the creator of The Kingdom of the Winds and Lineage during his tenure at Nexon and NCSoft, is regarded as a key industry figure. His extensive experience in game development, blockchain technology, and artificial intelligence is expected to contribute significantly to the foundation’s strategic objectives. The company believes that his global network and expertise will enhance CROSS’ position in the blockchain gaming landscape.
With a strong focus on partnerships, infrastructure expansion, and talent acquisition, CROSS is actively positioning itself as a dominant player in the evolving blockchain gaming industry. Through these initiatives, the platform aims to build a sustainable and globally compliant ecosystem that will drive innovation and redefine the blockchain gaming experience.
