In a bid to enhance consumer protection and fortify its ticket sales against fraud, Disney has applied for a patent that utilizes blockchain technology. This move comes in response to the recurring issue of individuals falling victim to ticket scams, purchasing what appears to be discounted passes to Orlando theme parks, only to discover they’ve been deceived.
Securing Ticket Sales:
Seth Kubersky, author of The Unofficial Guides, acknowledged the prevalence of horror stories where visitors arrive with seemingly incredible deals on tickets, only to be turned away at the gates, disrupting the commencement of their vacation. According to Matt Roseboom, editor of Attractions Magazine, Disney consistently seeks ways to bolster the security of its ticket sales system, recognizing the critical role ticket sales play in sustaining Disney Parks globally.
Blockchain Patent Application:
Disney’s patent application, titled “Systems and Methods to Produce a Physical Article that Provides Admission Authorization to an Event Which Correlates to a Digital Asset from a Temporary Wallet,” outlines their intention to leverage blockchain technology for securing ticketing processes. The aim is to establish a secure digital record of each ticket, spanning from the point of sale to usage, preventing fraudulent activities such as reselling already-used tickets or exploiting improper discounts.
Enhanced Transparency and Reliability:
Currently, Disney stores ticket information on its private servers. By embracing decentralized blockchain technology, the company aims to enhance transparency and potentially improve the reliability of its ticketing system. The technology is anticipated to instill confidence in customers regarding the authenticity of their tickets, particularly those obtained from third-party sellers.
Versatility of Application:
The patent application suggests that the blockchain technology can be applied not only to digital tickets but also to physical ones. This includes embedding codes in physical tickets, ensuring that customers who prefer traditional ticketing methods enjoy the same level of security and authenticity as those utilizing online platforms.
A Shift Towards Digital Authentication:
While many guests now rely on Disney’s app or online purchases, there remains a segment of the population opting for physical tickets. The proposed technology aims to provide a consistent level of security and authenticity for both digital and physical ticketing methods.
Future Implementation and Innovation:
Although the application of blockchain technology for ticket security is innovative, experts caution that Disney is likely several years away from actualizing its use in ticket sales. The patent application represents a forward-thinking approach to address ongoing challenges, indicating Disney’s commitment to advancing technological solutions for the benefit of its consumers.
Conclusion:
Disney’s pursuit of a blockchain-based ticketing system marks a significant step towards ensuring the security and authenticity of its ticket sales. The application of this innovative technology reflects Disney’s ongoing dedication to improving consumer experiences and safeguarding against fraudulent activities in the realm of theme park admissions. While the actual implementation may be on the horizon, the patent application underscores Disney’s commitment to leveraging cutting-edge solutions for the benefit of its global audience.
