Doma Protocol, a DNS-compliant blockchain platform focused on tokenizing internet infrastructure, has announced the launch of the Doma Names Marketplace within the Base app. The rollout follows Coinbase’s recent announcement of the general availability of the Base app, a unified platform that combines social interaction, trading, payments, application discovery, and earning features. By integrating directly into this environment, Doma aims to make domain discovery, trading, and management accessible to a broad Web3-native audience.
The Doma Names Marketplace allows users to browse premium domains, complete purchases using USDC or ETH, and manage domain portfolios without leaving the Base app. This integration is positioned as a significant milestone for DomainFi, as it connects traditional internet infrastructure with programmable blockchain functionality. Through this approach, DNS domains are transformed into on-chain assets while remaining fully compatible with existing internet standards.
Modernizing the DNS Domain Economy
Doma Protocol focuses on converting DNS domains, which underpin a global internet economy valued in the hundreds of billions of dollars, into tokenized and tradable assets. The platform applies decentralized finance primitives to a traditionally illiquid market, enabling instant transactions, fractional ownership, liquidity pools, and cross-chain interoperability. Despite being tokenized, each domain retains full DNS compliance, ensuring that it functions identically to conventional domains such as dot com or dot ai while gaining additional programmable features.
This combination of traditional functionality and on-chain flexibility is intended to modernize how domains are bought, sold, and utilized. By reducing friction and improving liquidity, Doma seeks to reposition domains as dynamic digital assets rather than static infrastructure components.
Base App as a Distribution Channel
The integration with the Base app represents Doma’s first large-scale consumer distribution channel. Through this launch, more than 40 million DNS domains from ICANN-accredited registrars are expected to become accessible within the Base ecosystem. Users can discover, trade, and manage traditional internet domains through a single interface designed for crypto-native activity.
Domains just got a native home on @base 🟦
From the OG NFTs of the internet to fully onchain primitives on Base.
We break down the why, the infrastructure behind it, and what comes next for DomainFi in our latest blog👇https://t.co/HG3mSP983h https://t.co/wreUrzrlbY pic.twitter.com/JwlvswWRYJ
— Doma Protocol (@domaprotocol) December 18, 2025
Doma’s leadership has described domains as one of the earliest forms of digital assets, noting that they have long been decentralized, scarce, and transferable. With the addition of programmability, domains are now positioned to operate natively within Web3 environments. The availability of these assets inside the Base app is expected to place a vast inventory of domains in front of one of the largest crypto user communities globally, aligning infrastructure with large-scale distribution.
Registrar Partnerships Power the Marketplace
The marketplace launch is supported by strategic partnerships with established domain registrars that are onboarding their portfolios onto Doma Protocol. These partnerships are designed to unlock new distribution channels and revenue opportunities by enabling tokenized representations of existing domain inventories.
InterNetX, a major European cloud and hosting provider, serves as the anchor partner for the Base app launch. The company manages tens of millions of active domains and premium listings across a global partner network. Its integration with Doma allows domains from its portfolio to be minted on-chain instantly, while DNS records remain fully operational and compliant with ICANN standards.
InterNetX’s leadership has indicated that bringing its domain inventory on-chain creates access to entirely new markets. Through the Doma marketplace on Base, the company gains direct exposure to a Web3-focused audience actively seeking digital assets, transforming domains into tradable instruments for a new generation of buyers.
Broadening Access to Web3 Buyers
Additional registrar partners, including NicNames, EnCirca, Rumahweb, ConnectReseller, and Interstellar, are also integrating with Doma Protocol. These registrars are able to reach crypto traders and Web3 developers while maintaining control over their DNS infrastructure. Doma functions as an integration layer that allows domains to remain within traditional registration systems while gaining tokenized counterparts that can be traded, used as collateral, or bridged across blockchains.
Momentum and Industry Backing
The marketplace debut follows Doma’s mainnet launch in November 2025 and a significant Series A funding round earlier in the year. The protocol is supported by major industry investors, including Coinbase Ventures through its investment in D3 Global, a core contributor to Doma. Together, these developments signal growing momentum behind DomainFi as DNS infrastructure increasingly converges with blockchain-based financial and application ecosystems.
