Ducati Accelerates into Web3 with Debut NFT Collection on XRP Ledger Jul 26, 2023 Jul 26, 2023 Kelly Cromley http://1AZFjzw2#Nwf63pYaMWq#xIY
Market NewsJuly 26, 2023 by Kelly Cromley

Ducati Accelerates into Web3 with Debut NFT Collection on XRP Ledger

Ducati, the esteemed motorcycle brand, is preparing to enter the web3 space by introducing its first collection of NFT (non-fungible token) collectibles on the XRP Ledger, a blockchain technology developed by Ripple. The announcement comes more than a year after Ducati initially revealed its plans to adopt web3 technology.

The timing of the launch is of particular significance, as it closely follows a recent legal triumph for Ripple in the United States. However, the exact relationship between this ruling and Ducati’s NFT debut remains unclear.

The highly anticipated debut of the Ducati collectible is set for July 26th. This exclusive release will showcase a captivating video history that highlights the iconic Ducati logos prominently displayed on the tanks of motorcycles manufactured since 1946. As is customary in NFT releases, individuals who are early adopters of this initial collectible will be granted priority access to future project releases. However, Ducati has not yet disclosed specific details regarding their future plans for NFTs.


Ducati has formed a strategic partnership with Web3 Pro, a renowned agency specializing in brand engagement and loyalty. Notably, Web3 Pro shares connections with Lamborghini, the esteemed Italian brand that holds ownership of Ducati. This collaboration successfully realizes the NFT project.

Ducati’s foray into the world of NFTs is anticipated to captivate both motorcycle enthusiasts and collectors. By embracing blockchain technology and web3 platforms, the brand is poised to provide unique digital collectibles, while also creating fresh avenues for engagement and fostering loyalty within its dedicated community.

 

AuthorKelly Cromley

Kelly is our in house crytpto researcher, delving into the stories which matter from blockchains being used in the real world to new ico coming out.