Ducati Accelerates into Web3 with Debut NFT Collection on XRP Ledger
Ducati, the esteemed motorcycle brand, is preparing to enter the web3 space by introducing its first collection of NFT (non-fungible token) collectibles on the XRP Ledger, a blockchain technology developed by Ripple. The announcement comes more than a year after Ducati initially revealed its plans to adopt web3 technology.
The timing of the launch is of particular significance, as it closely follows a recent legal triumph for Ripple in the United States. However, the exact relationship between this ruling and Ducati’s NFT debut remains unclear.
The highly anticipated debut of the Ducati collectible is set for July 26th. This exclusive release will showcase a captivating video history that highlights the iconic Ducati logos prominently displayed on the tanks of motorcycles manufactured since 1946. As is customary in NFT releases, individuals who are early adopters of this initial collectible will be granted priority access to future project releases. However, Ducati has not yet disclosed specific details regarding their future plans for NFTs.
— Ducati (@DucatiMotor) July 20, 2023
Ducati has formed a strategic partnership with Web3 Pro, a renowned agency specializing in brand engagement and loyalty. Notably, Web3 Pro shares connections with Lamborghini, the esteemed Italian brand that holds ownership of Ducati. This collaboration successfully realizes the NFT project.
Ducati’s foray into the world of NFTs is anticipated to captivate both motorcycle enthusiasts and collectors. By embracing blockchain technology and web3 platforms, the brand is poised to provide unique digital collectibles, while also creating fresh avenues for engagement and fostering loyalty within its dedicated community.