Hakuhodo KEY3, a web3 business venture under Hakuhodo Inc., recently announced a strategic partnership with PONT Inc., SmartMedia Technologies (SMT), and other global web3 technology firms to create an innovative loyalty program named ‘Loyalty X.’ This initiative aims to address the shortcomings of current loyalty programs by leveraging the advanced capabilities of web3 technology.
Addressing the Challenges of Traditional Loyalty Programs
The establishment of Loyalty X stems from the observation that many existing loyalty programs fail to foster genuine engagement with customers. These programs often provide generic experiences, lack unique value, offer primarily monetary rewards, and operate within the limited scope of a single company’s ecosystem. Loyalty X seeks to overcome these issues by utilizing web3 technology to offer individual ownership of value, enhanced interoperability, and innovative customer experiences.
A Diverse Alliance of Web3 Experts
The alliance with Hakuhodo KEY3 includes a range of web3 companies such as Crossmint, Privy, IYK, CheckIn Caster, beyondClub, SmartMedia Technologies, Cookie3, and Reclaim Protocol. This collaboration brings together companies with exceptional and varied technical expertise to deliver loyalty programs that engage customers effectively while fulfilling business needs. Each member company contributes specialized solutions tailored to different industries, addressing specific challenges and enhancing the content of loyalty programs. Through this collective effort, Loyalty X aims to create deeper, more meaningful, and effective customer connections.
Hakuhodo KEY3 will serve as the project manager within the alliance, responsible for identifying corporate challenges, selecting suitable solutions, and overseeing the design and progress of projects. The company will also lead creative development initiatives, including customer experience planning and UX/UI design and development, as needed.
New Approaches to Customer Loyalty
Matt Hunt, Chief Operating Officer for APAC at SMT, highlighted that the Loyalty X Alliance signifies a transformative approach brands are adopting to connect with their customers. He explained that the goal is to establish a continuous, immersive experience that extends beyond temporary promotions. This always-on engagement strategy aims to enhance the potential for brands, cultivate deeper customer loyalty, and provide invaluable insights, creating a more robust CRM channel.
Loyalty X represents a significant shift in how companies can interact with their customers, moving away from traditional methods that often fail to sustain engagement. By integrating web3 technology, Loyalty X offers a more dynamic and personalized approach to loyalty programs. The use of blockchain technology allows for individual ownership of rewards and assets, creating a more transparent and trustworthy system. Additionally, the interoperability of web3 enables seamless integration across various platforms and services, providing a unified and cohesive customer experience.
Enhancing Customer Engagement through Web3
The alliance’s approach aims to transform customer engagement by addressing the unique challenges of different industries. For example, Crossmint’s expertise in digital collectibles and NFT solutions can provide loyalty programs with unique digital assets that customers can own and trade. Privy’s focus on secure data management ensures that customer information is protected while enabling personalized experiences. Companies like IYK and CheckIn Caster contribute by creating innovative ways to track and reward customer interactions, fostering continuous engagement.
Loyalty X also emphasizes the importance of creative development in enhancing customer experiences. By planning and designing user experiences (UX) and user interfaces (UI) that are intuitive and engaging, the alliance ensures that customers not only participate in loyalty programs but also enjoy and value their interactions.
As Loyalty X moves forward, it aims to set a new standard for loyalty programs across the Asia region. By combining the strengths of various web3 companies and leveraging advanced technologies, Loyalty X seeks to redefine customer engagement and loyalty, making it more meaningful, effective, and enjoyable for both businesses and their customers. The initiative promises to revolutionize the way companies build relationships with their customers, providing a model for future loyalty programs in the digital age.
