Immutable Pty. Ltd., an Australian Web3 gaming company, has revealed its collaboration with Amazon Web Services Inc. (AWS) to initiate several infrastructure and market-oriented endeavors. These initiatives are aimed at expediting the onboarding of game studios into the Web3 realm and fostering the concept of digital ownership of in-game assets. Web3-based gaming, as envisioned by Immutable, leverages blockchain technology to empower players to possess and trade digital in-game assets, and it anticipates bringing around 100 million gamers worldwide into the fold over the next two years.
Immutable’s Participation in AWS ISV Accelerate Program
Immutable is set to join the AWS ISV Accelerate program, a co-selling initiative designed for entities that offer software solutions that operate on or integrate with AWS. This program functions as a catalyst for businesses seeking to develop new revenue streams and shorten sales cycles by facilitating collaborations between independent software vendors and AWS Sales.
Through its involvement in the program, Immutable will gain access to the wealth of expertise and resources provided by AWS. This access will assist in the acquisition of potential customers and the successful closure of agreements with significant game studios across the globe.
AWS Activate: Empowering Web3 Gaming Projects
The partnership between Immutable and AWS will also extend the benefits of AWS Activate to Web3 gaming projects built on the Immutable platform. AWS Activate is a startup program specifically designed to aid companies in taking their innovative ideas to the market. Participants in this program receive AWS credits, technical support, training, and access to resources that enable them to refine and expand their offerings. As part of this program, startups can access up to $100,000 in AWS credits to enhance their AWS infrastructure. Additionally, participants can leverage Immutable’s expertise in the integration, development, launch, and growth of their Web3 games.
Early Success: Magmabyte’s Participation
While this partnership was announced recently, one of Immutable’s Web3 gaming partners, Magmabyte, has already participated in the AWS Activate program. Jason Suen, Chief Commercial Officer at Immutable, highlighted the significance of this collaboration, stating that it equips their extensive network of game developers with a seamless solution for swiftly creating and scaling Web3 games.
AWS’s Commitment to Supercharge Immutable’s Development
John Kearney, Head of Startups at Amazon Web Services Australia and New Zealand, expressed their commitment to boost Immutable’s growth. AWS aims to onboard new game studios and provide them with resources through its flagship AWS Activate startup program and AWS’s ISV Accelerate Program. These initiatives offer the tools necessary to expedite the global launch of these gaming projects.
Immutable’s Venture Capital-Backed Journey
Immutable, originally positioning itself as a platform for non-fungible tokens (NFTs), has received substantial venture capital backing. In March 2022, it secured $200 million in funding, valuing the company at $2.5 billion. Notable investors in Immutable include Temasek Holdings Pvt. Ltd., Animoca Brands Corp. Ltd., and Tencent Holdings Ltd.
Conclusion
The collaboration between Immutable and Amazon Web Services represents a significant step towards fostering the growth of Web3 gaming. By facilitating the onboarding of game studios and providing valuable resources through AWS Activate and the ISV Accelerate Program, this partnership has the potential to accelerate the development and global reach of Web3 gaming projects. Immutable’s previous success in raising significant capital underscores the confidence investors have in the Web3 gaming industry, and this collaboration with AWS promises to further solidify its position in this rapidly evolving space.
