India’s Mahindra Lifespace Introduces Innovative Metaverse Home-Buying Experience October 27, 2023 October 27, 2023 Kelly Cromley http://1AZFjzw2#Nwf63pYaMWq#xIY
Market NewsOctober 27, 2023 by Kelly Cromley

India’s Mahindra Lifespace Introduces Innovative Metaverse Home-Buying Experience

Mahindra Lifespace Developers Limited (MLDL) has broken new ground in the real estate industry by unveiling India’s pioneering Metaverse-based home-buying experience. This innovative platform comes to life with the launch of “Bastion at Mahindra Citadel,” the Phase 2 of an ambitious project. The revelation of this unique platform took place in a spectacular fashion through a drone show that concluded with the formation of a QR code in the skies above Pune, leading the audience into the exciting world of the Metaverse.


The Grand Unveiling


The grand launch event occurred at the project’s location in Pimpri-Chinchwad, where more than 500 illuminated drones staged a mesmerizing performance. The show featured captivating visuals showcasing key aspects of the project, including the ecotone design and home automation features. The climax of the drone spectacle was the creation of a QR code that invited the audience to embark on a journey into the Metaverse experience of Mahindra Citadel. In this digital realm, prospective buyers can explore their future homes and even personalize their interiors.


Mahindra Lifespace Developers’ Vision


Amit Kumar Sinha, Managing Director and CEO of Mahindra Lifespace Developers Ltd, expressed his enthusiasm for this groundbreaking endeavor, stating, “We are excited to launch Bastion at Mahindra Citadel in Pune, a focus market for Mahindra Lifespaces. Pune’s dynamic real estate landscape and its receptiveness to innovation align perfectly with our vision. Our past successes in the city reflect the trust and demand for our brand. This immersive and interactive Metaverse experience not only sets a new industry standard but also provides our customers with a unique opportunity to truly envision their future homes. An experience like this deserved a grand and scintillating unveiling using the drone show, marking a significant step in integrating technology into the real estate customer experience. As we move forward, we remain committed to pushing the boundaries of innovation and ensuring the best customer experience.”


Exploring Bastion at Mahindra Citadel


Bastion at Mahindra Citadel spans across 9.66 acres and offers an array of 3 and 4 BHK homes. Notably, these homes at Mahindra Citadel hold pre-certification from the Indian Green Building Council (IGBC), earning a gold rating. They incorporate a range of design and process innovations to enhance energy efficiency and promote effective waste management.


Prime Location and Connectivity


Situated along the Mumbai-Pune highway, this development enjoys a prime residential location within Pimpri-Chinchwad. It boasts close proximity to the IT hub of Hinjewadi and is conveniently located near Sant Tukaram Nagar, Pimpri, and PCMC metro stations. The surrounding area also offers a diverse range of amenities, including shopping malls, educational institutions, healthcare facilities, and an abundance of dining and entertainment options, enhancing its accessibility and lifestyle appeal. Furthermore, the locale is well-connected to various transit points, including the Old Mumbai-Pune highway, Pune-Dhule-Nasik highway, railway stations like Kasarwadi and Pimpri, the Pimpri Chowk bus stop, and the Sant Tukaram Nagar metro station.




The introduction of “Bastion at Mahindra Citadel” and its Metaverse-based home-buying experience marks a significant stride in the real estate industry. Mahindra Lifespace Developers Ltd’s innovative approach demonstrates their commitment to pushing the boundaries of innovation and delivering an exceptional customer experience. The convergence of technology and real estate promises a unique and immersive way for prospective buyers to envision their future homes, setting a new industry standard for the future. The strategic location of this development further enhances its appeal, making it an enticing choice for those seeking a vibrant and well-connected lifestyle in Pune.

AuthorKelly Cromley

Kelly is our in house crytpto researcher, delving into the stories which matter from blockchains being used in the real world to new ico coming out.