Influence360 has officially launched its AI-driven creator marketing platform, introducing a new infrastructure layer aimed at improving transparency, attribution, and operational efficiency within the Web3 influencer marketing sector. The company stated that the platform was designed to address longstanding issues surrounding trust, campaign measurement, and payment reliability in blockchain-focused promotional campaigns.
Influence360 described its system as a creator marketing platform built specifically for Web3 projects, influencers, agencies, and affiliate marketing partners. The infrastructure combines creator discovery, campaign management, smart-contract escrow payments, real-time analytics, and AI-powered optimization tools into a unified platform intended to support global campaign execution.
According to the company, projects can discover Web3 key opinion leaders across more than 10 languages and major platforms including X, YouTube, TikTok, and Telegram. The platform also enables campaign management through structured workflows while providing measurable performance tracking tied to actual campaign outcomes.
AI and Smart Contracts Drive Campaign Transparency
Influence360 combines AI-driven campaign optimization, smart-contract escrow payments, and real-time attribution tools to improve transparency and accountability in Web3 influencer marketing. The company explained that the system was created to help projects better understand which creators deliver meaningful results while also allowing marketing teams to optimize campaign spending more effectively over time.
Dejan Horvat stated that influencer marketing within the Web3 industry already involves substantial budgets, but the supporting infrastructure has not evolved at the same pace as the market itself. He explained that many campaigns fail to generate long-term value because teams struggle to identify which creators and content formats consistently produce measurable performance.
According to Horvat, the platform transforms campaign activity into structured data that can reveal effective strategies, creator performance patterns, and spending efficiency. The company believes this data-focused approach can bring stronger accountability and measurable results to Web3 marketing campaigns.
Influence360 was developed by a team with extensive experience in blockchain-focused influencer campaigns and partnership management. Through their previous work at Innovion, co-founders Dejan Horvat and Laura Toma reportedly worked with major blockchain projects and KOL networks across multiple international regions over the past nine years.
Platform Expands Support for Agencies and Talent Managers
The platform also introduces infrastructure tailored for Web3 agencies and talent managers. Influence360 explained that influencers can grant agencies customized permission-based access levels covering campaign applications, payment management, and creator coordination.
Agencies are able to manage multiple creators through a single account, apply for campaigns on behalf of influencers, and establish pricing structures above creator rates. The company also introduced a referral-based incentive model that allows agencies to earn a portion of platform fees generated by creators they onboard.
Influence360 is now live!
We built it for Web3 teams that are tired of running influencer campaigns through spreadsheets, Telegram chats, and guesswork.
– Find verified KOLs.
– Launch global campaigns.
– Track what actually works.
– Pay safely through smart-contract escrow.… pic.twitter.com/4S5Kcxh30s— Influence360 (@theinfluence360) May 25, 2026
The platform extends its infrastructure to agencies and talent managers through permission-based creator management, referral incentives, and scalable campaign coordination tools. Influence360 added that its broader roadmap includes the development of a dedicated affiliate marketing system focused on performance-based campaigns and automated growth strategies.
Research Highlights Industry Trust Problems
As part of its launch, Influence360 also released a research report titled The State of Web3 Influencer Marketing 2026. The report was based on survey responses collected from 143 Web3 KOLs across seven global regions.
The findings indicated that influencer marketing in the blockchain industry has become increasingly professionalized and financially active. More than half of the surveyed KOLs reportedly earned between $1,000 and $5,000 per campaign, while experienced creators often generated higher compensation levels.
However, the research also identified significant trust issues within the market. Only 35% of surveyed influencers indicated they had consistently received payment from every project they collaborated with. The report further showed that 97% of participants had worked repeatedly with the same projects, suggesting that long-term relationships and trust remain important factors in campaign selection.
Influence360 aims to close the industry’s trust and attribution gap by combining campaign execution, AI-driven analytics, and measurable performance benchmarking into a unified Web3 marketing infrastructure. The company stated that future platform updates will expand into advanced analytics, user-generated content campaign tools, automation systems, and broader optimization capabilities designed to support scalable growth within Web3 marketing ecosystems.
