Justoken has launched the Traceability & Sustainability Explorer, a platform designed to enhance the verification of product origin and environmental performance within agricultural supply chains. The system integrates blockchain technology, artificial intelligence, and satellite-based land monitoring to provide end-to-end traceability and meet growing regulatory demands linked to sustainability.
The company positioned the platform as a solution for producers, traders, and retailers seeking to comply with multiple international frameworks, including the EU Deforestation Regulation, 2BSvs certification, and environmental requirements defined by the US Environmental Protection Agency. It is also being aligned with upcoming global reporting obligations such as the Corporate Sustainability Reporting Directive, expected to take effect in 2026.
Partnership with Bunge Scales Blockchain-Based Soy Traceability
One of the earliest large-scale applications of the platform is being carried out in partnership with Bunge, following an agreement with Bangkok Produce Merchandising, a subsidiary of the CP Group. The collaboration builds on a pilot initiative that digitally tracked around 375,000 tons of soybeans and has now expanded into commercial deployment.
Under this partnership, Bunge plans to distribute deforestation-free soy and soymeal from Brazil with digital certification supported by Justoken’s blockchain architecture. The initiative is intended to demonstrate how traceability systems can enhance supply chain transparency while helping companies satisfy increasingly strict import rules, particularly in European markets.
The company indicated that the new system automates the due diligence processes required under the EU Deforestation Regulation, which is scheduled for enforcement on December 30, 2025, for medium and large enterprises. This includes the ability to generate audit-ready reports and digital dossiers verifying that supply chains are not connected to deforestation.
Features Designed for Compliance and Audit Readiness
According to Justoken, the Traceability & Sustainability Explorer consolidates data from multiple sources through API connections, registers supply chain events on blockchain ledgers for data integrity, and applies satellite intelligence to continuously monitor land-use patterns and protected zones. Users are able to link farms, product lots, and custody events within a single interface, while audit dashboards offer standardized reporting for certification and regulatory bodies.
Additional capabilities include inventory alignment with quality and compliance standards, satellite-driven mapping of conservation areas, and integration with IoT devices and third-party verification tools to improve the accuracy of sustainability metrics.
Expansion Across Commodities and Industries
Initially focused on soy, the platform is being expanded to other agricultural segments, including corn, barley, rice, and livestock, along with food and beverage supply chains. The company stated that the intention is to support access to regulated markets by offering verifiable digital proof of sustainability, which is becoming a prerequisite for export-oriented producers.
The launch also marks a strategic shift for Justoken, which evolved from its earlier identity as Agrotoken into a broader data-driven technology provider for global supply chains. Its approach combines asset tokenization, satellite analytics, and AI to create what it describes as a comprehensive traceability framework capable of supporting both environmental compliance and supply chain modernization.
Through this initiative, Justoken aims to position itself as a key enabler of transparent, regulation-ready agricultural commerce in an era where digital verification is becoming essential for global trade.
